The Platform Delivery market in Poland has been experiencing significant growth in recent years, driven by various factors such as increasing demand for convenience, technological advancements, and changing consumer preferences.
Customer preferences: Consumers in Poland are increasingly looking for more convenient and efficient ways to receive goods and services. This has led to a rise in demand for platform delivery services that offer quick and reliable delivery options. Additionally, the COVID-19 pandemic has further accelerated the trend towards online shopping and home delivery, as more people are opting to stay home and avoid crowded public spaces.
Trends in the market: One of the key trends in the Platform Delivery market in Poland is the growing popularity of food delivery services. With the rise of food delivery apps and the increasing number of restaurants offering delivery options, consumers are now able to order food from their favorite restaurants with just a few clicks on their smartphones. Another trend is the emergence of new players in the market, which has led to increased competition and innovation in the industry. Finally, there has been a shift towards more sustainable and eco-friendly delivery options, with companies exploring new ways to reduce their carbon footprint and minimize waste.
Local special circumstances: Poland has a relatively large population of tech-savvy young people who are comfortable using digital platforms and mobile apps. This has made the country an attractive market for platform delivery companies looking to expand their operations. Additionally, Poland has a growing middle class with increasing disposable income, which has led to higher demand for premium delivery services.
Underlying macroeconomic factors: Poland has a strong and stable economy, with a growing GDP and low unemployment rates. This has created a favorable environment for businesses to invest and expand their operations. Additionally, Poland has a well-developed infrastructure and transportation network, which has made it easier for platform delivery companies to operate and expand their delivery services. Finally, the Polish government has been supportive of the tech industry, providing favorable policies and incentives to attract investment and promote innovation.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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