Grocery Delivery - Poland | Statista Market Forecast

The Grocery Delivery market in Poland is expected to generate revenue of US$711.60m in 2024.
This revenue is projected to experience an annual growth rate of 12.71% (CAGR 2024-2029), resulting in a market volume of US$1.29bn by 2029.
In comparison, the Retail Delivery market is projected to reach a market volume of US$459.60m in 2024.
China is forecasted to generate the highest revenue in the global market, with an estimated revenue of US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Poland is expected to be US$84.69 in 2024.
Additionally, the number of users in the Grocery Delivery market is projected to reach 11.1m users by 2029.
The user penetration rate in the Grocery Delivery market is anticipated to be 20.9% in 2024.
Poland's grocery delivery market is experiencing a surge in demand due to the convenience and safety it offers amidst the ongoing COVID-19 pandemic.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Poland has seen a significant rise in the grocery delivery market in recent years, with many factors contributing to this growth.

Customer preferences: Polish consumers have increasingly turned to online grocery shopping due to the convenience it offers. The ability to shop from home and have groceries delivered to their doorstep has become particularly appealing in light of the COVID-19 pandemic. Additionally, the younger generation, who are more tech-savvy, are driving the growth of online grocery shopping in Poland.

Trends in the market: The grocery delivery market in Poland is becoming increasingly competitive, with both traditional brick-and-mortar stores and online retailers vying for market share. One trend that has emerged is the rise of dark stores, which are warehouses that are used solely for fulfilling online orders. This allows retailers to offer faster delivery times and a wider range of products.Another trend in the market is the increasing use of mobile apps for grocery delivery. Many retailers now offer their own dedicated apps, which allow customers to easily browse products and place orders from their smartphones.

Local special circumstances: Poland has a unique retail landscape, with many small, independent shops and markets still playing an important role in the country's food retail sector. This has made it more difficult for large supermarket chains to dominate the grocery delivery market in Poland, as they face competition from smaller, local retailers.

Underlying macroeconomic factors: Poland has experienced strong economic growth in recent years, with rising incomes and low unemployment rates. This has led to increased consumer spending, including on groceries. Additionally, Poland has a relatively young population, with a growing number of millennials who are comfortable with technology and online shopping. These factors have contributed to the growth of the grocery delivery market in Poland.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.