Fresh Vegetables - Bangladesh

Bangladesh

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

Revenue in the Fresh Vegetables Market is projected to reach US$182.97m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.67%, resulting in a projected market volume of US$305.49m by 2029.
With a projected market volume of US$22.33bn in 2025, most revenue is generated China.
In the Fresh Vegetables Market, the number of users is expected to amount to 1.3m users by 2029.
User penetration will be 0.8% in 2025 and is expected to hit 0.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$195.60.

Analyst Opinion

The Fresh Vegetables eCommerce Market in Bangladesh is witnessing elevated growth, fueled by increasing urbanization, greater demand for convenience in food shopping, and heightened awareness of healthy eating. These trends are reshaping consumer behaviors significantly.

Customer preferences: Consumers in Bangladesh are increasingly prioritizing fresh and organic vegetables, driven by a growing awareness of the health benefits associated with nutritious eating. This trend is particularly noticeable among health-conscious millennials and urban professionals who seek convenience and quality. Moreover, the rise of mobile connectivity enables shoppers to access a wider range of local produce, fostering a preference for sustainable and farm-to-table options. Additionally, social media influences are shaping consumer choices, encouraging a shift towards vibrant, visually appealing vegetables that align with a modern lifestyle.

Trends in the market: In Bangladesh, the fresh vegetables eCommerce market is experiencing a notable shift towards online platforms as consumers increasingly prioritize convenience and quality. The rise of mobile shopping apps is facilitating access to fresh, organic produce, appealing particularly to urban millennials and health-conscious professionals. This trend is accompanied by a growing interest in sustainable farming practices and local sourcing, as consumers are more inclined to support farm-to-table initiatives. The influence of social media is also significant, as visually appealing vegetable presentations drive purchasing decisions, thereby reshaping marketing strategies for industry stakeholders.

Local special circumstances: In Bangladesh, the fresh vegetables eCommerce market is uniquely influenced by its diverse geography and agricultural practices, where fertile plains and riverside cultivation yield a wide variety of produce. This local abundance fosters a culture of seasonal eating, urging consumers towards fresh, locally sourced vegetables. Additionally, regulatory support for organic farming is emerging, aligning with consumers’ growing health consciousness. The strong community ties emphasize trust in local vendors, enhancing the appeal of farm-to-table models in urban areas, further shaping the dynamics of the eCommerce landscape.

Underlying macroeconomic factors: The fresh vegetables eCommerce market in Bangladesh is significantly shaped by macroeconomic factors, including agricultural policies, economic growth, and urbanization trends. A robust national economy fosters consumer purchasing power, enabling greater expenditure on quality produce. Government incentives for sustainable farming practices and investments in agricultural technology further enhance productivity and supply chain efficiency. Additionally, rising global demand for organic produce aligns with local farmers’ initiatives, promoting exports. Urban migration increases the demand for convenient eCommerce solutions, while inflationary pressures necessitate competitive pricing strategies, ultimately shaping market dynamics.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Fresh Vegetables - Bangladesh

Revenue

Analyst Opinion

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Users

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Methodology

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