Definition:
The eCommerce Fresh Vegetables market refers to the online buying and selling of fresh vegetables, including fruits and greens, through various digital platforms such as websites and mobile applications. It involves the direct purchase of fresh vegetables by consumers from online retailers and farms for personal consumption. The market encompasses the entire supply chain, from the production and packaging of fresh vegetables to their delivery to the end consumers.Structure:
The market consists out of several parts, namely: Tomatoes, Leafy Vegetables, Cabbage Vegetables, Potatoes, Onions, Root Vegetables & Mushrooms, Other Fresh Vegetables. For more information on the definitions, please visit the respective market page.Additional information:
eCommerce Fresh Vegetables comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as desktop and mobile sales distribution. Revenues include VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.Key players in the market are companies such as FreshDirect, Instacart, and FreshMenu.
Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
The Fresh Vegetables eCommerce Market in Bangladesh is witnessing elevated growth, fueled by increasing urbanization, greater demand for convenience in food shopping, and heightened awareness of healthy eating. These trends are reshaping consumer behaviors significantly.
Customer preferences: Consumers in Bangladesh are increasingly prioritizing fresh and organic vegetables, driven by a growing awareness of the health benefits associated with nutritious eating. This trend is particularly noticeable among health-conscious millennials and urban professionals who seek convenience and quality. Moreover, the rise of mobile connectivity enables shoppers to access a wider range of local produce, fostering a preference for sustainable and farm-to-table options. Additionally, social media influences are shaping consumer choices, encouraging a shift towards vibrant, visually appealing vegetables that align with a modern lifestyle.
Trends in the market: In Bangladesh, the fresh vegetables eCommerce market is experiencing a notable shift towards online platforms as consumers increasingly prioritize convenience and quality. The rise of mobile shopping apps is facilitating access to fresh, organic produce, appealing particularly to urban millennials and health-conscious professionals. This trend is accompanied by a growing interest in sustainable farming practices and local sourcing, as consumers are more inclined to support farm-to-table initiatives. The influence of social media is also significant, as visually appealing vegetable presentations drive purchasing decisions, thereby reshaping marketing strategies for industry stakeholders.
Local special circumstances: In Bangladesh, the fresh vegetables eCommerce market is uniquely influenced by its diverse geography and agricultural practices, where fertile plains and riverside cultivation yield a wide variety of produce. This local abundance fosters a culture of seasonal eating, urging consumers towards fresh, locally sourced vegetables. Additionally, regulatory support for organic farming is emerging, aligning with consumers’ growing health consciousness. The strong community ties emphasize trust in local vendors, enhancing the appeal of farm-to-table models in urban areas, further shaping the dynamics of the eCommerce landscape.
Underlying macroeconomic factors: The fresh vegetables eCommerce market in Bangladesh is significantly shaped by macroeconomic factors, including agricultural policies, economic growth, and urbanization trends. A robust national economy fosters consumer purchasing power, enabling greater expenditure on quality produce. Government incentives for sustainable farming practices and investments in agricultural technology further enhance productivity and supply chain efficiency. Additionally, rising global demand for organic produce aligns with local farmers’ initiatives, promoting exports. Urban migration increases the demand for convenient eCommerce solutions, while inflationary pressures necessitate competitive pricing strategies, ultimately shaping market dynamics.
Most recent update: Aug 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Jan 2025
Source: Statista Market Insights
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