Edible Oils - Bangladesh

Bangladesh

Highlights

Revenue in the Edible Oils Market is projected to reach US$19.17m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.72%, resulting in a projected market volume of US$32.06m by 2029.
With a projected market volume of US$2.78bn in 2025, most revenue is generated China.
In the Edible Oils Market, the number of users is expected to amount to 1.2m users by 2029.
User penetration will be 0.8% in 2025 and is expected to hit 0.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$21.70.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Edible Oils eCommerce Market in Bangladesh is witnessing elevated growth, fueled by increasing internet penetration, a shift towards online shopping, and a growing awareness of health benefits associated with various edible oils among consumers.

Customer preferences: Consumers in Bangladesh are increasingly prioritizing health-conscious choices in their edible oil selections, prompting a rise in demand for natural and organic options available through eCommerce platforms. Traditional preferences are evolving as younger demographics, influenced by global wellness trends, seek healthier alternatives like olive and avocado oils. Moreover, the convenience of online shopping is appealing to busy urban households, while social media campaigns highlighting nutritional benefits are further driving interest in diverse cooking oils, reshaping the market landscape.

Trends in the market: In Bangladesh, the Edible Oils eCommerce Market is experiencing a notable shift towards health-oriented choices among consumers, driven by an increasing awareness of nutrition and wellness. As urban populations grow, younger consumers are gravitating towards premium oils such as olive and avocado, seeking alternatives to traditional cooking oils. The rise of eCommerce platforms facilitates this trend, providing easy access to a variety of options. Additionally, social media campaigns are amplifying awareness of the health benefits associated with different oils, prompting established brands to innovate and adapt to these evolving consumer preferences, which could reshape product offerings and marketing strategies for industry stakeholders.

Local special circumstances: In Bangladesh, the Edible Oils eCommerce Market is uniquely shaped by factors such as its rich agricultural landscape and cultural cooking practices. The prominence of traditional oils like mustard and palm oil reflects deep-rooted culinary customs, yet there is a growing inclination towards healthier alternatives among urban consumers. Regulatory support for local oil production is fostering innovation, while eCommerce platforms are bridging gaps in availability. Additionally, climate challenges influence the sourcing and pricing of oils, compelling consumers to seek resilience in healthier, sustainable options.

Underlying macroeconomic factors: The Edible Oils eCommerce Market in Bangladesh is significantly shaped by macroeconomic factors including national economic health, consumer purchasing power, and global trade dynamics. Fluctuations in commodity prices and inflation impact the affordability of oils, with economic growth positively influencing disposable income and driving demand for premium products. Regulatory measures supporting local production enhance supply chain resilience, while global shifts towards sustainability encourage investment in healthier oil alternatives. Additionally, the rise of digital payment systems and eCommerce adoption facilitates broader access, allowing consumers to navigate pricing variations and product choices more effectively.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Edible Oils - Bangladesh

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

Access more Market Insights on Ecommerce topics with our featured report

Key Market Indicators

Contact