Soups - Bangladesh

Bangladesh

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

Revenue in the Soups Market is projected to reach US$2.57m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 8.82%, resulting in a projected market volume of US$3.60m by 2029.
With a projected market volume of US$1.23bn in 2025, most revenue is generated United States.
In the Soups Market, the number of users is expected to amount to 2.1m users by 2029.
User penetration will be 1.3% in 2025 and is expected to hit 1.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$1.73.

Analyst Opinion

The Soups eCommerce Market in Bangladesh is witnessing considerable growth, fueled by factors such as increased internet penetration, busy lifestyles encouraging online shopping, and a growing preference for convenient meal options among consumers.

Customer preferences: The Soups eCommerce Market in Bangladesh is experiencing a notable shift as consumers increasingly prioritize health-conscious and convenience-driven meal options. Busy urban lifestyles and a growing awareness of nutritional value are prompting individuals to seek ready-to-eat soups that align with their dietary preferences. Additionally, younger demographics, particularly millennials, are embracing online platforms for their grocery needs, valuing the convenience of home delivery. Cultural influences, such as traditional soup recipes, are being adapted into modern, packaged formats, further fueling interest in this segment.

Trends in the market: In Bangladesh, the Soups eCommerce Market within the Convenience Food sector is experiencing a surge in demand for health-oriented and convenient meal solutions. As urban dwellers seek quick yet nutritious options, ready-to-eat soups are becoming increasingly popular. The rise of eCommerce has empowered younger generations to prefer online grocery shopping, with home delivery services meeting their fast-paced lifestyle. Additionally, traditional soup recipes are being reimagined for modern consumers, blending cultural heritage with contemporary convenience. This trend signifies a shift towards healthier eating habits and presents opportunities for industry stakeholders to innovate and expand their product offerings.

Local special circumstances: In Bangladesh, the Soups eCommerce Market within the Convenience Food sector is shaped by specific local factors such as the country's rich culinary heritage and a youthful, urban population. The preference for traditional flavors influences the development of ready-to-eat soups, appealing to consumers' nostalgia while catering to their modern lifestyles. Additionally, the surge in smartphone usage and internet access facilitates online grocery shopping, while regulatory support for eCommerce fosters a dynamic retail environment. These factors collectively enhance market growth and innovation opportunities.

Underlying macroeconomic factors: The Soups eCommerce Market within the Convenience Food sector in Bangladesh is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and changing consumer spending patterns. The national economic health, characterized by steady GDP growth, promotes greater purchasing power among consumers, encouraging them to opt for convenient meal solutions. Additionally, fiscal policies aimed at boosting eCommerce, such as tax incentives and infrastructure development, create a conducive environment for online grocery shopping. Global trends, including health consciousness and the demand for quick meal options, further align with local preferences, driving innovation and market expansion.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Soups - Bangladesh

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

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