Ready-to-Eat Meals - Bangladesh

Bangladesh

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

Revenue in the Ready-to-Eat Meals Market is projected to reach US$107.89m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.94%, resulting in a projected market volume of US$181.80m by 2029.
With a projected market volume of US$32.27bn in 2025, most revenue is generated China.
In the Ready-to-Eat Meals Market, the number of users is expected to amount to 2.4m users by 2029.
User penetration will be 1.5% in 2025 and is expected to hit 1.3% by 2029.
The average revenue per user (ARPU) is expected to amount to US$63.23.

Analyst Opinion

The Ready-to-Eat Meals eCommerce Market in Bangladesh is witnessing elevated growth, fueled by urbanization, busy lifestyles, and increased internet penetration, which enhance accessibility to convenient food options and cater to the rising demand for time-saving meal solutions.

Customer preferences: Consumers in Bangladesh are increasingly gravitating towards ready-to-eat meals that align with their fast-paced lifestyles and evolving dietary preferences. There is a notable demand for healthier, locally-sourced options that reflect cultural tastes while accommodating the busy schedules of urban dwellers. Additionally, younger generations are favoring plant-based and fusion meal choices, driven by a growing awareness of health and sustainability. This trend is further amplified by the rise of mobile commerce platforms, making convenient meal solutions just a few clicks away.

Trends in the market: In Bangladesh, the Ready-to-Eat Meals eCommerce market is experiencing significant growth, driven by urbanization and a shift toward convenience. Consumers are increasingly seeking meal options that prioritize health, with an emphasis on locally-sourced ingredients and traditional flavors. Notably, there is a rising interest in plant-based and fusion meals among younger demographics, reflecting a cultural shift towards sustainability. The proliferation of mobile commerce platforms is facilitating access to these products, reshaping purchasing behaviors and creating new opportunities for industry stakeholders to innovate and expand their offerings.

Local special circumstances: In Bangladesh, the Ready-to-Eat Meals eCommerce market is uniquely shaped by its rich culinary heritage and diverse regional preferences. The cultural importance of traditional meals drives demand for convenience, as busy urban lifestyles clash with the desire for authentic flavors. Additionally, the country’s geographical diversity influences ingredient availability, promoting the use of locally-sourced produce. Regulatory support for digital commerce is further enhancing market accessibility, enabling a surge in innovative meal options that cater to the growing health-conscious consumer base.

Underlying macroeconomic factors: The Ready-to-Eat Meals eCommerce market in Bangladesh is significantly influenced by macroeconomic factors such as urbanization trends, rising disposable incomes, and shifting consumer lifestyles. The country's economic growth has led to greater purchasing power, enabling more consumers to seek convenience in their meal options. Furthermore, global supply chain dynamics, particularly post-pandemic, affect ingredient costs and availability, impacting pricing strategies. Fiscal policies promoting digital commerce have enhanced eCommerce infrastructure, allowing for a broader reach. Additionally, increasing health consciousness among consumers drives demand for nutritious meal options, aligning with global trends towards healthier eating.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Ready-to-Eat Meals - Bangladesh

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

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