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Bread & Cereal Products - Bangladesh

Bangladesh
  • Revenue in the Bread & Cereal Products Market is projected to reach US$456.34m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.24%, resulting in a projected market volume of US$750.52m by 2029.
  • With a projected market volume of US$57.58bn in 2025, most revenue is generated China.
  • In the Bread & Cereal Products Market, the number of users is expected to amount to 4.1m users by 2029.
  • User penetration will be 2.6% in 2025 and is expected to hit 2.3% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$148.73.

Definition:

The eCommerce market Bread & Cereal Products includes the digital sale of fresh bread and bread rolls, rice, pasta, breakfast cereals, and other cereal products such as flour, baking flour, semolina, couscous, and bulgur. Cereal products such as cakes, cookies, crackers, and pretzels are not included in this but can be found in the Confectionery & Snacks market.

Structure:

The eCommerce market for Bread & Cereal Products consists of five different markets:

  • The Bread market includes staple items made by mixing one or more types of flour, wet ingredients, and leavening ingredients, and then baking it until it becomes firm and dry. Bread is available in a variety of shapes and flavors. Popular types of bread include white, whole wheat, and sourdough.
  • The Breakfast Cereals market contains all types of cereal varieties which are usually created from grains like wheat, corn, or oats and flavored with sugars, different spices, and other ingredients. Breakfast cereal is frequently consumed with milk or yogurt and can be served hot or cold.
  • The Pasta market comprises all types of food made from a mixture of flour and water that is formed into various shapes. This segment covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
  • The Rice market includes several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
  • The Other Bread & Cereal Products market contains several products that are made from grains, that are not considered bread, pasta, rice, and breakfast cereals, and include items such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

Bread & Cereal Products comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo and Walmart.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

In-Scope
  • Fresh bread and bread rolls such as Wonder Bread
  • Pasta such as Barilla
  • Rice such as Uncle Ben's
  • Breakfast cereals such as Kelloggs
  • Other cereal products (e.g., flour, couscous, bulgur) such as Bob's Red Mill
Out-Of-Scope
  • Biscuits such as McVitie's
  • Cookies such as Oreo
  • Crackers such as Ritz, and Saltine
  • Cakes such as Hostess
Bread & Cereal Products eCommerce: market data & analysis - Cover

Market Insights report

Bread & Cereal Products eCommerce: market data & analysis
CONTENTBOX_CAPTION_STUDY_DETAILS

    Revenue

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    The Bread & Cereal Products eCommerce Market in Bangladesh is witnessing elevated growth fueled by increasing urbanization, a shift towards online shopping, and a growing preference for convenient meal options among consumers, enhancing overall accessibility and variety.

    Customer preferences:
    Consumers in Bangladesh are increasingly gravitating towards healthier bread and cereal options, influenced by heightened awareness of nutrition and dietary choices. The demand for whole-grain, gluten-free, and organic products is rising, reflecting a cultural shift towards wellness. Additionally, younger demographics are embracing online platforms for purchasing convenience, leading to an uptick in subscription services for regular deliveries. As urban lifestyles evolve, there's a growing appetite for innovative, ready-to-eat cereal products that cater to busy schedules while maintaining traditional flavors.

    Trends in the market:
    In Bangladesh, the Bread & Cereal Products eCommerce Market is experiencing a notable shift towards healthier options, with consumers increasingly seeking whole-grain, gluten-free, and organic products. This trend aligns with a broader societal emphasis on wellness and nutrition. Simultaneously, the rise of digital platforms is reshaping purchasing behaviors, particularly among younger consumers who favor the convenience of online shopping and subscription services for regular deliveries. As urban lifestyles become more fast-paced, the demand for innovative, ready-to-eat cereal products that honor traditional flavors is growing, creating significant opportunities for industry stakeholders to adapt and expand their offerings.

    Local special circumstances:
    In Bangladesh, the Bread & Cereal Products eCommerce Market is influenced by the country's rich culinary heritage, which encourages the incorporation of traditional grains like rice and millet into modern products. Urbanization and the influx of young professionals in cities drive demand for convenience, resulting in a surge of online platforms offering ready-to-eat and health-focused items. Additionally, regulatory factors such as import taxes on foreign goods create a protective environment for local producers, allowing them to thrive amid rising health consciousness and eCommerce growth.

    Underlying macroeconomic factors:
    The Bread & Cereal Products eCommerce Market in Bangladesh is significantly shaped by macroeconomic factors such as rising disposable incomes, urbanization, and increasing internet penetration. As the national economy expands, consumers are seeking convenient and healthier food options, propelling the growth of online platforms. Additionally, inflation rates and global commodity prices affect the cost of raw materials, influencing pricing strategies within the market. Fiscal policies promoting local industries and reducing import tariffs for essential goods further enhance the competitiveness of domestic producers, fostering innovation and the introduction of diverse product offerings that resonate with health-conscious consumers.

    Sales Channels

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Users

    MOST_RECENT_UPDATE: Aug 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

    Modeling approach / Market size:

    Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

    Ecommerce

    XMO_REPORT_PROMO_HEADLINE

    Bread & Cereal Products eCommerce: market data & analysis - BackgroundBread & Cereal Products eCommerce: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

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