Bread - Bangladesh

Bangladesh

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

Revenue in the Bread Market is projected to reach US$154.31m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.43%, resulting in a projected market volume of US$255.45m by 2029.
With a projected market volume of US$16.89bn in 2025, most revenue is generated China.
In the Bread Market, the number of users is expected to amount to 1.8m users by 2029.
User penetration will be 1.1% in 2025 and is expected to hit 1.0% by 2029.
The average revenue per user (ARPU) is expected to amount to US$118.02.

Analyst Opinion

The Bread eCommerce Market in Bangladesh is witnessing elevated growth, fueled by increasing internet penetration, changing consumer preferences for online shopping, and a growing demand for convenient meal options among busy urban populations.

Customer preferences: Consumers in Bangladesh are progressively gravitating towards health-conscious choices in their bread and cereal purchases, reflecting a rising awareness of nutrition and wellness. This shift is evident in the demand for whole grain and organic bread options, catering to a more health-savvy demographic. Additionally, the busy lifestyles of urban dwellers are driving interest in ready-to-eat and convenient meal solutions, leading to increased online orders for artisanal and specialty breads. This trend highlights a fusion of traditional preferences with modern convenience in the evolving eCommerce landscape.

Trends in the market: In Bangladesh, the Bread eCommerce market is experiencing a notable shift towards health-oriented products, with consumers increasingly opting for whole grain and organic bread options amidst a growing awareness of nutrition. This trend is propelled by urban professionals seeking convenient meal solutions, resulting in a surge in online orders for specialty and artisanal breads. Furthermore, the blending of traditional baking methods with modern eCommerce platforms is enabling bakeries to reach broader audiences, highlighting opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.

Local special circumstances: In Bangladesh, the Bread eCommerce market is shaped by a rich cultural heritage that values traditional baking techniques alongside modern dietary preferences. The country’s diverse culinary landscape fosters a demand for both classic and innovative bread varieties, while urbanization leads to a growing appetite for convenience. Regulatory support for local bakeries enhances product availability online. Additionally, the influence of health-conscious consumers drives bakeries to adapt and offer gluten-free and organic options, creating an evolving dynamic in the market.

Underlying macroeconomic factors: The Bread eCommerce market in Bangladesh is significantly influenced by macroeconomic factors such as urbanization, income growth, and changing consumer behaviors. As the economy expands, rising disposable incomes allow consumers to spend more on high-quality baked goods. Furthermore, the increasing trend of online shopping, driven by broader internet accessibility and mobile penetration, enhances the reach of local bakeries. Fiscal policies promoting small and medium enterprises (SMEs) support local production, while global trends toward healthier eating habits encourage bakeries to diversify their offerings. These elements collectively shape a dynamic and evolving bread market in the country.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Bread - Bangladesh

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

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