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Oils & Fats - Bangladesh

Bangladesh
  • Revenue in the Oils & Fats Market is projected to reach US$29.06m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 12.67%, resulting in a projected market volume of US$46.83m by 2029.
  • With a projected market volume of US$5.34bn in 2025, most revenue is generated China.
  • In the Oils & Fats Market, the number of users is expected to amount to 1.7m users by 2029.
  • User penetration will be 1.0% in 2025 and is expected to hit 1.0% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$23.57.

Definition:

The eCommerce market market Oils & Fats covers online sales of butter, margarine, edible oils (e.g., olive, sunflower, palm, soybean, and coconut oil), as well as other oils and fats.

Structure:

The eCommerce market for Oils & Fats consists of four different markets:

  • Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.
  • The Edible Oils market contains any type of oil that is extracted from plants and nuts and is used for cooking and food preparation.
  • Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.
  • The Other Oils & Fats market includes lard and other edible animal fats, such as fat from cattle, buffaloes, sheep, goats, poultry, fats and fish oils.

Additional Information:

Oils & Fats comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo and Walmart.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

In-Scope
  • Online retailer that offer organic and sustainably sourced oils and fats such as Thrive Market
  • Butter such as Land O'Lakes
  • Margarine such as Country Crock
  • Edible oils such as Crisco
  • Edible animal fats such as Armour
Out-Of-Scope
  • Peanut butter such as JIF
Oils & Fats eCommerce: market data & analysis - Cover

Market Insights report

Oils & Fats eCommerce: market data & analysis
CONTENTBOX_CAPTION_STUDY_DETAILS

    Revenue

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    The Oils & Fats eCommerce Market in Bangladesh is witnessing accelerated growth, fueled by rising health consciousness, increased online shopping convenience, and a shift towards quality cooking products, driving demand across various oil and fat categories.

    Customer preferences:
    Consumers in Bangladesh are increasingly prioritizing health-oriented oils and fats, reflecting a shift towards healthier cooking practices. This trend is influenced by rising awareness of the benefits of various oils, such as olive, coconut, and mustard oil, which are perceived as healthier alternatives. Additionally, the younger demographic, which is more tech-savvy and health-conscious, is driving the demand for premium, organic, and fortified options. This evolving preference is also fueled by the convenience of eCommerce platforms, allowing consumers to easily access quality products tailored to their dietary needs.

    Trends in the market:
    In Bangladesh, the Oils & Fats eCommerce Market is experiencing a notable shift towards health-oriented products, with consumers increasingly favoring oils such as olive, coconut, and mustard, recognized for their health benefits. This trend is propelled by a younger, tech-savvy demographic that prioritizes premium, organic, and fortified oils. The convenience of eCommerce platforms further enhances access to these products, enabling tailored dietary choices. This shift not only signifies a potential market expansion for health-focused brands but also presents opportunities for stakeholders to innovate and diversify their offerings to meet evolving consumer preferences.

    Local special circumstances:
    In Bangladesh, the Oils & Fats eCommerce Market is shaped by distinct local factors, including a rich culinary heritage that emphasizes the use of traditional oils like mustard and coconut. Cultural preferences lean towards natural and locally sourced products, enhancing demand for indigenous oils with perceived health benefits. Additionally, regulatory support for organic farming bolsters the market for premium oils. The rise of mobile payment solutions and internet accessibility fuels the growth of eCommerce platforms, enabling consumers to easily explore and purchase healthier oil options online, thus reshaping dietary habits.

    Underlying macroeconomic factors:
    The Oils & Fats eCommerce Market in Bangladesh is significantly influenced by macroeconomic factors such as national economic stability, consumer purchasing power, and global commodity trends. The country's steady GDP growth enhances disposable income, driving demand for a variety of oils. Furthermore, fluctuations in global oil prices and supply chain dynamics impact local pricing. Government fiscal policies promoting local agriculture and organic practices provide a favorable environment for sustainably sourced oils. Additionally, the rising trend of health-conscious consumption aligns with global shifts towards healthier dietary choices, further stimulating market expansion.

    Sales Channels

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Users

    MOST_RECENT_UPDATE: Aug 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

    Modeling approach / Market size:

    Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

    Ecommerce

    XMO_REPORT_PROMO_HEADLINE

    Oils & Fats eCommerce: market data & analysis - BackgroundOils & Fats eCommerce: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

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