Processed Fish & Seafood - Bangladesh

Bangladesh

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Revenue in the Processed Fish & Seafood Market is projected to reach US$54.43m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.85%, resulting in a projected market volume of US$91.44m by 2029.
With a projected market volume of US$6.91bn in 2025, most revenue is generated China.
In the Processed Fish & Seafood Market, the number of users is expected to amount to 1.2m users by 2029.
User penetration will be 0.8% in 2025 and is expected to hit 0.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$61.35.

Analyst Opinion

The Processed Fish & Seafood eCommerce Market in Bangladesh is witnessing elevated growth, fueled by increasing online shopping trends, rising demand for convenient meal options, and greater health consciousness among consumers seeking nutritious seafood products.

Customer preferences: Consumers in Bangladesh are increasingly prioritizing convenience and health in their dietary choices, significantly influencing the processed fish and seafood eCommerce market. As urbanization accelerates, busy lifestyles are driving preferences for ready-to-cook and ready-to-eat seafood products. Additionally, younger demographics, particularly millennials and Gen Z, are leaning towards sustainable and ethically sourced seafood. The influence of social media is also notable, as online platforms shape awareness and promote healthy eating habits, further elevating the demand for nutritious seafood options.

Trends in the market: In Bangladesh, the processed fish and seafood eCommerce market is experiencing a surge in demand for ready-to-cook and ready-to-eat products, driven by urbanization and busy consumer lifestyles. Concurrently, there is a notable shift towards sustainable and ethically sourced seafood, particularly among younger consumers, including millennials and Gen Z. Social media plays a pivotal role in raising awareness about healthy seafood options, influencing purchasing decisions. These trends signify a critical transformation in consumer preferences, urging industry stakeholders to adapt their offerings and marketing strategies to align with the evolving market landscape.

Local special circumstances: In Bangladesh, the processed fish and seafood eCommerce market is shaped by the country's rich aquatic biodiversity and a strong cultural affinity for fish as a staple food. The prevalence of small-scale fishing communities contributes to a unique supply chain, often prioritizing local varieties. Additionally, regulatory frameworks aimed at promoting sustainable fishing practices are gaining traction, reflecting a growing environmental consciousness. These local factors, combined with urban lifestyles and a younger demographic increasingly turning to online shopping, create a distinct market dynamic focused on convenience and sustainability.

Underlying macroeconomic factors: The processed fish and seafood eCommerce market in Bangladesh is influenced by several macroeconomic factors, including national economic health, trade policies, and global market trends. As the country's economy steadily grows, rising disposable incomes are enabling consumers to prioritize quality and convenience in their food choices, particularly in urban areas. Additionally, favorable trade agreements and government support for local fisheries bolster the supply chain, enhancing product availability online. Global demand for sustainable seafood further promotes local industry adherence to eco-friendly practices, aligning with international consumer trends. Lastly, increasing internet penetration and digital payment systems facilitate a seamless shopping experience, driving eCommerce growth in this sector.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Processed Fish & Seafood - Bangladesh

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

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Key Market Indicators

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