Online Casinos - Central & Western Europe

Revenue in the Online Casinos market is projected to reach US$13.10bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.08%, resulting in a projected market volume of US$14.78bn by 2028.
In the Online Casinos market, the number of users is expected to amount to 29.1m users by 2028.
User penetration will be 7.9% in 2024 and is expected to hit 8.7% by 2028.
The average revenue per user (ARPU) is expected to amount to US$495.60.
In global comparison, most revenue will be generated United States (US$7.64bn in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest Canada.

Definition:

The online casinos market refers to the segment of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.

Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette

Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.

The Online Casinos market in Central & Western Europe has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the increasing popularity of online gambling among customers in the region. Online casinos offer convenience and accessibility, allowing customers to play their favorite casino games from the comfort of their own homes. Additionally, the wide variety of games available online, including slots, poker, and roulette, appeals to a diverse range of customers with different preferences.

Trends in the market: One trend in the Online Casinos market in Central & Western Europe is the rise of mobile gambling. With the increasing use of smartphones and tablets, more customers are opting to play casino games on their mobile devices. This trend has been driven by the development of mobile casino apps and optimized websites that provide a seamless and user-friendly experience for mobile users. As a result, online casinos have been investing in mobile platforms to cater to this growing demand. Another trend in the market is the increasing focus on live dealer games. Live dealer games provide customers with a more immersive and interactive experience, as they can play against real dealers in real-time. This trend has been driven by advancements in technology, such as high-speed internet connections and high-quality streaming capabilities. Online casinos in Central & Western Europe have been expanding their live dealer game offerings to meet the demand from customers who are looking for a more authentic casino experience.

Local special circumstances: Central & Western Europe is known for its strict regulations and licensing requirements for online gambling. This has created a more secure and trustworthy environment for customers, as they can be confident that the online casinos they are playing at are licensed and regulated by reputable authorities. These regulations have also helped to reduce the prevalence of illegal online casinos in the region, further boosting customer trust and confidence.

Underlying macroeconomic factors: The strong economy in Central & Western Europe has also contributed to the growth of the Online Casinos market. As disposable incomes have increased, customers have had more discretionary income to spend on leisure activities, including online gambling. Additionally, the region's high internet penetration rate and widespread access to high-speed internet have made it easier for customers to access online casinos and play their favorite games. In conclusion, the Online Casinos market in Central & Western Europe is experiencing significant growth due to customer preferences for convenience and accessibility, the rise of mobile gambling, the increasing focus on live dealer games, strict regulations and licensing requirements, and the underlying macroeconomic factors of a strong economy and high internet penetration rate. As these trends continue to develop, the market is expected to expand further in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

As an industry seemingly built on chance, the odds of the global casino sector growing in the coming years appear a safe bet. Thanks to the ongoing legalization of gambling-related activities in many parts of the world, licensed casinos have expanded to new markets and generated record-breaking revenue figures. While the market size of the casino and online gambling industry suffered heavily during the coronavirus (COVID-19) pandemic, falling by nearly 100 billion U.S. dollars in 2020, the recovery has been steady. As of 2024, the industry’s market size totaled over billion U.S. dollars. At the center of this growth has been leading casino companies such as MGM Resorts, which alone generated 16.16 billion U.S. dollars in revenue in 2023. Online enterprises specializing in sports betting have also carved out significant chunks of the market share, with Fanduel and DraftKings both ranking as two of the most valuable gambling brands globally in 2024.