Online Sports Betting - Central & Western Europe

Revenue in the Online Sports Betting market is projected to reach US$11.55bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.38%, resulting in a projected market volume of US$14.24bn by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 32.9m users by 2028.
User penetration will be 8.6% in 2024 and is expected to hit 9.8% by 2028.
The average revenue per user (ARPU) is expected to amount to US$402.80.
In global comparison, most revenue will be generated Australia (US$9.76bn in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest Canada.

Definition:

The online sports betting market refers to the segment of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game

Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.

The Online Sports Betting market in Central & Western Europe is experiencing significant growth due to several key factors. Customer preferences for convenient and accessible gambling options, combined with the increasing popularity of sports betting, have driven the expansion of the market. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the industry in this region.

Customer preferences: Customers in Central & Western Europe are increasingly turning to online sports betting as a preferred form of gambling. The convenience and accessibility offered by online platforms have made it easier for individuals to place bets on their favorite sports events. The ability to bet from the comfort of their own homes or on mobile devices has attracted a larger customer base, including younger demographics who are more tech-savvy.

Trends in the market: One of the key trends in the online sports betting market in Central & Western Europe is the increasing popularity of in-play or live betting. This allows customers to place bets on sporting events as they unfold, adding an extra layer of excitement and engagement. The availability of real-time data and live streaming of sporting events has facilitated this trend, providing customers with up-to-date information to inform their betting decisions. Another trend in the market is the expansion of the range of sports and events available for betting. While traditional sports such as football, basketball, and tennis remain popular, there has been a growing interest in niche sports and events. This includes esports, virtual sports, and non-sporting events such as political elections and reality TV shows. Online sports betting platforms have capitalized on this trend by offering a wider variety of options to cater to diverse customer preferences.

Local special circumstances: The regulatory environment in Central & Western Europe has played a significant role in shaping the online sports betting market. Many countries in the region have implemented regulations to ensure responsible gambling practices and protect consumers. This has created a safe and secure environment for customers to engage in online sports betting, fostering trust and confidence in the industry. Furthermore, the cultural affinity for sports in Central & Western Europe has contributed to the growth of the online sports betting market. Sports such as football, basketball, and tennis have a strong following in the region, with fans passionate about their favorite teams and players. The opportunity to bet on these sports events adds an extra layer of excitement and engagement for fans, driving the demand for online sports betting platforms.

Underlying macroeconomic factors: The overall economic growth in Central & Western Europe has provided a favorable environment for the development of the online sports betting market. As disposable incomes increase, individuals have more discretionary funds to spend on leisure activities, including gambling. The online sports betting industry has capitalized on this trend by offering attractive promotions, bonuses, and rewards to attract and retain customers. Additionally, advancements in technology and the widespread adoption of smartphones have facilitated the growth of the online sports betting market. The availability of high-speed internet connections and mobile applications has made it easier for individuals to access online betting platforms. This has resulted in a larger customer base and increased market penetration. In conclusion, the Online Sports Betting market in Central & Western Europe is experiencing significant growth due to customer preferences for convenience and accessibility, as well as the increasing popularity of sports betting. Local special circumstances, such as the regulatory environment and cultural affinity for sports, have also contributed to the development of the industry. Underlying macroeconomic factors, including economic growth and technological advancements, have further propelled the expansion of the online sports betting market in this region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.