Online Casinos - United States | Statista Market Forecast

Revenue in the Online Casinos market is projected to reach US$7.64bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.66%, resulting in a projected market volume of US$10.27bn by 2028.
In the Online Casinos market, the number of users is expected to amount to 49.0m users by 2028.
User penetration will be 9.5% in 2024 and is expected to hit 14.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$236.70.
In global comparison, most revenue will be generated United States (US$7.64bn in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest Canada.

Definition:

The online casinos market refers to the segment of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.

Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette

Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.

The Online Casinos market in the United States has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Online Casinos market in the United States is the increasing preference for online gambling among consumers. With the advancement of technology and the widespread availability of high-speed internet, more and more people are turning to online casinos for their entertainment needs. Online casinos offer convenience and accessibility, allowing players to enjoy their favorite casino games from the comfort of their own homes. Additionally, online casinos provide a wide range of games and betting options, catering to the diverse preferences of customers.

Trends in the market: One of the key trends in the Online Casinos market in the United States is the growing popularity of mobile gambling. With the proliferation of smartphones and tablets, players can now access online casinos on the go. This trend has led to the development of mobile casino apps and optimized websites, providing a seamless and immersive gambling experience on mobile devices. The convenience and flexibility offered by mobile gambling have attracted a large number of customers, contributing to the overall growth of the market. Another trend in the Online Casinos market in the United States is the increasing focus on live dealer games. Live dealer games combine the convenience of online gambling with the authenticity of a traditional casino experience. Players can interact with real dealers and other players in real-time, enhancing the social aspect of online gambling. This trend has gained traction among customers who value the interactive and immersive nature of live dealer games.

Local special circumstances: The regulatory landscape surrounding online gambling in the United States has had a significant impact on the development of the Online Casinos market. While online gambling is legal at the federal level, each state has the authority to regulate and legalize online gambling within its borders. This has led to a patchwork of regulations across different states, with some states fully embracing online gambling and others imposing strict restrictions. The varying regulatory environment has created opportunities for online casinos to enter certain markets while facing barriers in others.

Underlying macroeconomic factors: The strong growth of the Online Casinos market in the United States can also be attributed to favorable macroeconomic factors. The overall growth of the economy, increasing disposable incomes, and changing consumer behavior have all contributed to the expansion of the market. Additionally, the COVID-19 pandemic has accelerated the shift towards online entertainment, including online gambling. With physical casinos temporarily closed or operating at reduced capacity, many players have turned to online casinos as a safe and convenient alternative. In conclusion, the Online Casinos market in the United States is experiencing significant growth due to the increasing preference for online gambling, the popularity of mobile gambling, and the focus on live dealer games. The regulatory landscape and underlying macroeconomic factors have also played a role in shaping the market. As technology continues to advance and consumer preferences evolve, the Online Casinos market in the United States is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

As an industry seemingly built on chance, the odds of the global casino sector growing in the coming years appear a safe bet. Thanks to the ongoing legalization of gambling-related activities in many parts of the world, licensed casinos have expanded to new markets and generated record-breaking revenue figures. While the market size of the casino and online gambling industry suffered heavily during the coronavirus (COVID-19) pandemic, falling by nearly 100 billion U.S. dollars in 2020, the recovery has been steady. As of 2024, the industry’s market size totaled over billion U.S. dollars. At the center of this growth has been leading casino companies such as MGM Resorts, which alone generated 16.16 billion U.S. dollars in revenue in 2023. Online enterprises specializing in sports betting have also carved out significant chunks of the market share, with Fanduel and DraftKings both ranking as two of the most valuable gambling brands globally in 2024.