Online Education - Central & Western Europe

Central & Western Europe

Highlights

Revenue in the Online Education market is projected to reach US$14.77bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.58%, resulting in a projected market volume of US$19.78bn by 2028.
The Online University Education market has a projected market volume of US$11.82bn in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$292.80 in 2024.
In the Online Education market, the number of users is expected to amount to 63.9m users by 2028.
User penetration in the Online Education market will be at 15.1% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Education market in Central & Western Europe is experiencing significant growth and development.

Customer preferences: Customers in Central & Western Europe are increasingly turning to online education as a convenient and flexible way to learn new skills and acquire knowledge. The rise of digital technology and internet connectivity has made online education accessible to a larger population, allowing individuals to learn at their own pace and from the comfort of their own homes. Additionally, the COVID-19 pandemic has accelerated the adoption of online education, as traditional educational institutions have shifted to remote learning models.

Trends in the market: One of the key trends in the online education market in Central & Western Europe is the increasing demand for professional development courses. Individuals are seeking to enhance their skills and stay competitive in the job market, leading to a growing demand for online courses that offer certifications and credentials. This trend is particularly evident in industries such as technology, finance, and healthcare, where continuous learning and upskilling are essential. Another trend in the market is the rise of online language learning. Central & Western Europe is a region with diverse languages, and individuals are increasingly turning to online platforms to learn new languages or improve their language proficiency. Online language learning offers personalized learning experiences, interactive tools, and the ability to connect with native speakers, making it an attractive option for language learners.

Local special circumstances: Central & Western Europe is home to a highly educated population that values lifelong learning. The region has a strong tradition of education and a culture that emphasizes the importance of continuous learning and self-improvement. This cultural mindset, combined with the convenience and flexibility of online education, has contributed to the growth of the market. Furthermore, the region has a high level of internet penetration and access to digital technology. This infrastructure enables individuals to easily access online education platforms and participate in virtual classrooms. The widespread use of smartphones and tablets also contributes to the popularity of online education, as individuals can learn on-the-go and fit learning into their busy schedules.

Underlying macroeconomic factors: The online education market in Central & Western Europe is also influenced by macroeconomic factors. The region has a strong economy and a high level of disposable income, which allows individuals to invest in their education and personal development. Additionally, the job market in Central & Western Europe is highly competitive, and individuals see online education as a way to gain a competitive edge and increase their employability. In conclusion, the Online Education market in Central & Western Europe is experiencing growth due to customer preferences for convenience and flexibility, the demand for professional development and language learning, local special circumstances such as a highly educated population and advanced digital infrastructure, and underlying macroeconomic factors such as a strong economy and competitive job market. This market is expected to continue to expand as more individuals recognize the benefits of online education and the value it brings to their personal and professional lives.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.