Key regions: United States, Asia, Japan, Germany, South Korea
The Online Gambling market in Central & Western Europe has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Central & Western Europe have shifted towards online gambling due to the convenience and accessibility it offers. With the widespread use of smartphones and high-speed internet connections, customers can easily access online gambling platforms from the comfort of their own homes. This has led to a rise in the number of people participating in online gambling activities, contributing to the growth of the market. Trends in the market also play a crucial role in its development. Central & Western Europe has seen an increase in the legalization and regulation of online gambling, creating a more favorable environment for operators and customers alike. This has resulted in a greater level of trust and confidence among customers, leading to increased participation in online gambling activities. Additionally, advancements in technology have allowed for the development of more sophisticated and immersive online gambling experiences, further attracting customers to the market. Local special circumstances in Central & Western Europe have also contributed to the growth of the online gambling market. Some countries in the region have a long-standing tradition of gambling, and online platforms have provided a new avenue for customers to engage in their favorite pastime. Furthermore, the presence of a strong gambling culture in certain countries has created a supportive environment for the growth of the online gambling market. Underlying macroeconomic factors have also played a role in the development of the online gambling market in Central & Western Europe. The region has experienced steady economic growth in recent years, resulting in increased disposable income for many individuals. This has allowed customers to allocate more funds towards leisure activities, including online gambling. Additionally, the tourism industry in Central & Western Europe has also contributed to the growth of the online gambling market, as tourists often engage in gambling activities while visiting the region. In conclusion, the Online Gambling market in Central & Western Europe is developing and growing due to a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online gambling, along with the legalization and regulation of the market, have attracted more customers to participate. The presence of a strong gambling culture and the availability of disposable income have also contributed to the market's growth. As these factors continue to evolve, the online gambling market in Central & Western Europe is expected to experience further development and expansion.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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