Online Casinos - Argentina | Statista Market Forecast

Revenue in the Online Casinos market is projected to reach US$540.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.32%, resulting in a projected market volume of US$830.60m by 2028.
In the Online Casinos market, the number of users is expected to amount to 3.7m users by 2028.
User penetration will be 7.0% in 2024 and is expected to hit 7.7% by 2028.
The average revenue per user (ARPU) is expected to amount to US$163.90.
In global comparison, most revenue will be generated United States (US$7.64bn in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest Canada.

Definition:

The online casinos market refers to the segment of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.

Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette

Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.

The Online Casinos market in Argentina has experienced significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Argentinian customers have shown a growing preference for online casinos due to their convenience and accessibility. Online casinos offer a wide range of games and betting options, allowing customers to enjoy their favorite casino games from the comfort of their own homes. Additionally, online casinos often provide attractive bonuses and promotions, which further incentivize customers to choose this form of entertainment.

Trends in the market: One of the key trends in the Online Casinos market in Argentina is the increasing popularity of mobile gambling. With the widespread use of smartphones and improved mobile internet connectivity, more customers are opting to play casino games on their mobile devices. This trend is driven by the convenience and flexibility that mobile gambling offers, allowing customers to play anytime and anywhere. Another trend in the market is the emergence of live dealer games. Live dealer games provide a more immersive and interactive experience for players, as they can interact with real dealers and other players in real-time. This trend has gained popularity in Argentina as it replicates the atmosphere of a traditional casino, enhancing the overall gaming experience.

Local special circumstances: Argentina has a strong culture of gambling, with many Argentinians enjoying casino games as a form of entertainment. However, the country has strict regulations on land-based casinos, with limited licenses available. This has created a demand for online casinos, as they provide an alternative for customers to enjoy their favorite games without the limitations imposed by land-based casinos.

Underlying macroeconomic factors: The Online Casinos market in Argentina has also been influenced by underlying macroeconomic factors. The country has experienced periods of economic instability, including high inflation and currency devaluation. During these times, customers may be more inclined to turn to online casinos as a form of entertainment and potential source of income. Additionally, the growth of the online casinos market has also been supported by the increasing internet penetration rate in Argentina, which has made online gambling more accessible to a larger population. In conclusion, the Online Casinos market in Argentina has experienced significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online casinos, along with the popularity of mobile gambling and live dealer games, have contributed to the growth of the market. Additionally, the strict regulations on land-based casinos and the economic circumstances in Argentina have further fueled the demand for online casinos.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

As an industry seemingly built on chance, the odds of the global casino sector growing in the coming years appear a safe bet. Thanks to the ongoing legalization of gambling-related activities in many parts of the world, licensed casinos have expanded to new markets and generated record-breaking revenue figures. While the market size of the casino and online gambling industry suffered heavily during the coronavirus (COVID-19) pandemic, falling by nearly 100 billion U.S. dollars in 2020, the recovery has been steady. As of 2024, the industry’s market size totaled over billion U.S. dollars. At the center of this growth has been leading casino companies such as MGM Resorts, which alone generated 16.16 billion U.S. dollars in revenue in 2023. Online enterprises specializing in sports betting have also carved out significant chunks of the market share, with Fanduel and DraftKings both ranking as two of the most valuable gambling brands globally in 2024.