Online Learning Platforms - Argentina

Argentina

Highlights

Revenue in the Online Learning Platforms market is projected to reach US$10.92m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 131.70%, resulting in a projected market volume of US$314.80m by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 4.3m users by 2028.
User penetration will be 7.6% in 2024 and is expected to hit 8.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$3.07.
In global comparison, most revenue will be generated China (US$40.60bn in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest China.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Learning Platforms market in Argentina is experiencing significant growth and development.

Customer preferences: Customers in Argentina are increasingly turning to online learning platforms as a convenient and flexible way to acquire new skills and knowledge. The convenience of accessing educational content from anywhere and at any time is a major driver for the adoption of online learning platforms. Additionally, the wide variety of courses and subjects available on these platforms allows customers to choose the topics that are most relevant to their interests and career goals. The ability to learn at their own pace and the opportunity to interact with instructors and fellow students through online forums and discussion boards are also appealing features for customers in Argentina.

Trends in the market: One of the key trends in the online learning platforms market in Argentina is the increasing demand for professional development courses. As the job market becomes more competitive, individuals are seeking opportunities to enhance their skills and stay relevant in their respective industries. Online learning platforms offer a wide range of professional development courses, including topics such as project management, digital marketing, and data analysis, which are in high demand among professionals in Argentina. Another trend is the growing popularity of language learning courses. Argentina is a country with a strong emphasis on education, and many individuals are interested in learning foreign languages to improve their career prospects or to enhance their personal growth.

Local special circumstances: Argentina has a large population of young people, and this demographic is particularly inclined towards online learning platforms. Younger generations are more comfortable with technology and are more likely to embrace online learning as a viable alternative to traditional education. Additionally, the cost of higher education in Argentina has been steadily increasing, making online learning platforms a more affordable option for many individuals. The flexibility and affordability of online learning platforms make them particularly attractive to students and working professionals in Argentina.

Underlying macroeconomic factors: The growth of the online learning platforms market in Argentina is also influenced by macroeconomic factors. The country has experienced periods of economic instability, which have led to high unemployment rates and limited job opportunities. In such circumstances, individuals are looking for ways to improve their skills and increase their employability. Online learning platforms provide a cost-effective solution for individuals to acquire new skills and enhance their career prospects. Additionally, the COVID-19 pandemic has further accelerated the adoption of online learning platforms in Argentina. With schools and universities closed, many students and educators have turned to online platforms to continue their education. In conclusion, the Online Learning Platforms market in Argentina is experiencing significant growth driven by customer preferences for convenience, flexibility, and a wide variety of course offerings. The trends in the market include the increasing demand for professional development courses and language learning courses. Local special circumstances, such as a large population of young people and the high cost of traditional education, contribute to the growth of the market. Furthermore, underlying macroeconomic factors, such as economic instability and the impact of the COVID-19 pandemic, have also played a role in the development of the online learning platforms market in Argentina.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.