Matchmaking - Argentina

Argentina

Highlights

Revenue in the Matchmaking market is projected to reach US$12.24m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.47%, resulting in a projected market volume of US$12.47m by 2028.
In the Matchmaking market, the number of users is expected to amount to 575.6k users by 2028.
User penetration will be 1.1% in 2024 and is expected to hit 1.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$22.97.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Argentina is experiencing significant growth and development. Customer preferences are shifting towards online platforms for finding romantic partners, leading to the rise of online dating apps and websites. Additionally, the local special circumstances and underlying macroeconomic factors in Argentina are contributing to the growth of the matchmaking market.

Customer preferences: In Argentina, there is a growing preference for online matchmaking platforms. This is driven by several factors, including the convenience and accessibility of using dating apps and websites. With the increasing use of smartphones and internet penetration, individuals are turning to these platforms to find potential partners. The younger generation, in particular, is more inclined to use online matchmaking services as they are tech-savvy and comfortable with digital interactions. Furthermore, the COVID-19 pandemic has accelerated the adoption of online dating, as people are seeking virtual connections due to social distancing measures.

Trends in the market: One of the key trends in the matchmaking market in Argentina is the dominance of mobile dating apps. These apps offer a user-friendly interface and provide features such as location-based matching, instant messaging, and personalized recommendations. They have become a popular choice among Argentinians, as they offer a convenient and efficient way to meet new people. Additionally, niche dating apps targeting specific interests or communities are gaining traction in the market. These apps cater to individuals with specific preferences, such as religious or cultural backgrounds, and provide a more tailored matchmaking experience.

Local special circumstances: Argentina has a vibrant and social culture, with a strong emphasis on relationships and connections. This cultural aspect contributes to the growth of the matchmaking market, as individuals seek meaningful connections and companionship. Furthermore, the urbanization and busy lifestyles in major cities like Buenos Aires have led to a higher demand for matchmaking services. People in these urban areas often have limited time to socialize and meet new people, making online matchmaking platforms a convenient solution.

Underlying macroeconomic factors: The economic landscape in Argentina has also played a role in the development of the matchmaking market. Economic instability and high inflation rates have led to uncertainty and financial challenges for many individuals. This has resulted in a shift towards online matchmaking platforms, as they offer a cost-effective alternative to traditional dating methods. Online dating allows individuals to connect with potential partners without the need for expensive outings or activities. Additionally, the flexibility of online matchmaking appeals to those who may be facing financial constraints. In conclusion, the Matchmaking market in Argentina is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the convenience of mobile dating apps, and the cultural emphasis on relationships are driving the expansion of the market. Furthermore, economic instability and the need for cost-effective solutions have also contributed to the popularity of online matchmaking services in Argentina.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.