eServices

Revenue in the eServices market is projected to reach US$1.68bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.01%, resulting in a projected market volume of US$2.55bn by 2028.
The Online Gambling market is expected to show a revenue growth of 12.9% in 2025.0.
The Online Gambling market has a projected market volume of US$1.39bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$322.10 in 2024.
In the Dating Services market, the number of users is expected to amount to 5.8m users by 2028.
User penetration in the Dating Services market will be at 11.3% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Argentina has been experiencing a steady growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Argentina have shifted towards digital platforms and online services, as consumers increasingly seek convenience and efficiency in their daily lives. This has led to a growing demand for eServices such as e-commerce, online banking, and digital entertainment. The convenience of shopping online, accessing financial services from the comfort of home, and streaming content on demand have become popular choices among Argentine consumers. Trends in the eServices market in Argentina reflect the global shift towards digitalization and the increasing reliance on technology. The rise of smartphones and the widespread availability of internet access have contributed to the growth of eServices. Mobile apps and online platforms have become essential tools for businesses to reach their customers and provide them with a seamless user experience. Moreover, the COVID-19 pandemic has accelerated the adoption of eServices as people turned to online solutions for their daily needs while adhering to social distancing measures. Local special circumstances in Argentina have also played a role in the development of the eServices market. The country has a relatively high smartphone penetration rate and a young, tech-savvy population. This has created a favorable environment for the growth of eServices, as consumers are comfortable using digital platforms and are quick to adopt new technologies. Additionally, the government has taken steps to promote digitalization and facilitate the expansion of eServices, including the implementation of digital payment systems and the development of a supportive regulatory framework. Underlying macroeconomic factors have further contributed to the growth of the eServices market in Argentina. The country has experienced periods of economic instability and inflation, which have led to a preference for online shopping and digital financial services. Consumers often turn to eServices as a way to save money, compare prices, and access a wider range of products and services. Additionally, the eServices sector has provided opportunities for entrepreneurship and job creation, contributing to the overall economic development of the country. In conclusion, the eServices market in Argentina is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As digitalization continues to transform various industries, the eServices market is expected to expand further, offering new opportunities for businesses and consumers alike.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.