Sport Events - Argentina | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$169.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.14%, resulting in a projected market volume of US$184.00m by 2028.
In the Sport Events market, the number of users is expected to amount to 2.3m users by 2028.
User penetration will be 4.8% in 2024 and is expected to hit 4.7% by 2028.
The average revenue per user (ARPU) is expected to amount to US$74.74.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Argentina has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Sport Events market in Argentina have shifted towards more interactive and immersive experiences. Consumers are increasingly looking for events that offer unique and memorable experiences, such as live music performances, interactive games, and celebrity appearances. This trend is driven by the desire for entertainment that goes beyond simply watching a sports game, and reflects a growing demand for experiential entertainment options. In addition to changing customer preferences, there are several trends in the Sport Events market in Argentina that are contributing to its growth. One trend is the increasing popularity of international sporting events, such as the FIFA World Cup and the Olympics. These events attract a large number of tourists from around the world, boosting the local economy and creating opportunities for businesses in the sports and entertainment industry. Another trend in the Sport Events market in Argentina is the rise of e-sports. E-sports, or competitive video gaming, have gained significant popularity in recent years, both globally and in Argentina. This trend is driven by the growing interest in gaming among younger generations, as well as the accessibility and convenience of online gaming platforms. E-sports events attract large audiences and generate significant revenue through ticket sales, sponsorships, and media rights. Local special circumstances also play a role in the development of the Sport Events market in Argentina. The country has a strong sporting culture, with soccer being the most popular sport. This passion for sports creates a favorable environment for the growth of the Sport Events market, as there is a large and enthusiastic fan base. Furthermore, Argentina has a favorable climate for outdoor events, with mild winters and warm summers. This allows for a wide range of sporting events to be held throughout the year, including outdoor concerts, marathons, and beach volleyball tournaments. The country's diverse geography, which includes mountains, rivers, and coastlines, also offers unique opportunities for adventure sports and outdoor activities. Underlying macroeconomic factors also contribute to the growth of the Sport Events market in Argentina. The country has a relatively stable economy, with a growing middle class and increasing disposable income. This has led to higher consumer spending on entertainment and leisure activities, including sports events. In conclusion, the Sport Events market in Argentina is experiencing growth due to changing customer preferences, trends such as international sporting events and e-sports, local special circumstances such as a strong sporting culture and favorable climate, and underlying macroeconomic factors. These factors are driving the development of the market and creating opportunities for businesses in the sports and entertainment industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.