The Event Tickets market in Argentina is experiencing significant growth and development.
Customer preferences: Argentinian consumers have shown a strong preference for attending live events and shows. This includes concerts, sports games, theater performances, and other entertainment events. The excitement and thrill of being part of a live audience have become increasingly popular among the population. Additionally, consumers are seeking unique experiences and are willing to spend money on tickets to attend these events.
Trends in the market: One of the key trends in the Event Tickets market in Argentina is the increasing popularity of international artists and performers. Argentinian audiences have shown a great interest in attending concerts and shows by international artists, leading to a surge in demand for tickets to these events. This trend is driven by the desire to experience world-class performances and be part of global entertainment trends. Another trend in the market is the rise of online ticket sales platforms. With the increasing penetration of internet and smartphones in Argentina, consumers are increasingly turning to online platforms to purchase event tickets. These platforms provide convenience and ease of access to a wide range of events, allowing consumers to browse and purchase tickets from the comfort of their homes. This trend has also contributed to the growth of the Event Tickets market in Argentina.
Local special circumstances: Argentina has a rich cultural heritage and a vibrant entertainment scene. The country is known for its passionate and enthusiastic audiences, who are eager to attend live events and shows. The local music, theater, and sports industries have flourished, attracting both local and international artists and performers. This cultural vibrancy and enthusiasm have created a favorable environment for the growth of the Event Tickets market in Argentina.
Underlying macroeconomic factors: The growth of the Event Tickets market in Argentina can be attributed to several macroeconomic factors. Firstly, the country has experienced a period of economic stability and growth, which has led to an increase in disposable income among consumers. This has allowed individuals to allocate a portion of their income towards entertainment and leisure activities, including purchasing event tickets. Additionally, the government has implemented policies to promote the tourism industry in Argentina. This has resulted in an increase in the number of international tourists visiting the country, further driving the demand for event tickets. The combination of a growing middle-class population and an influx of tourists has created a strong consumer base for the Event Tickets market in Argentina. In conclusion, the Event Tickets market in Argentina is thriving due to customer preferences for live events, the popularity of international artists, the rise of online ticket sales platforms, the cultural vibrancy of the country, and underlying macroeconomic factors such as economic stability and government initiatives to promote tourism.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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