App - Argentina
Argentina- The App market in Argentina is expected to see a significant increase in total revenue, reaching US$593.10m in 2022.
- This projection indicates a positive growth trend, with an annual growth rate (CAGR 2022-2027) of 10.72%.
- By 2027, the market volume is forecasted to reach US$1.09bn.
- Within the App market, in-app purchase (IAP) revenue is estimated to reach US$135.00m in 2022, reflecting the popularity of this revenue stream.
- Additionally, paid app revenue is projected to reach US$21.56m in 2022, indicating a demand for premium applications.
- Advertising revenue is also expected to contribute significantly to the market, with a projected value of US$436.50m in 2022.
- The number of downloads in the App market is anticipated to reach 1.93bn downloads in 2022, demonstrating the high level of user engagement.
- Despite the large number of downloads, the average revenue per download currently stands at US$0.31, highlighting the need for further monetization strategies.
- When comparing the global App market, it is noteworthy that China generates the highest revenue, with an estimated value of US$162.90bn in 2022.
- This comparison showcases the dominance of the Chinese market in terms of revenue generation.
- Overall, the App market in Argentina is poised for growth and presents various opportunities for revenue generation through in-app purchases, paid applications, and advertising.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
