Online Gambling - EU-27

EU-27

Highlights

Revenue in the Online Gambling market is projected to reach US$30.74bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.09%, resulting in a projected market volume of US$37.50bn by 2028.
The Online Casinos market has a projected market volume of US$13.37bn in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$897.20 in 2024.
In the Online Gambling market, the number of users is expected to amount to 40.6m users by 2028.
User penetration in the Online Gambling market will be at 0.00 in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Gambling market in EU-27 is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in the EU-27 are increasingly turning to online gambling platforms for their entertainment and leisure needs. The convenience and accessibility offered by online gambling platforms have made them a popular choice among consumers. Additionally, the wide variety of games and betting options available online cater to the diverse preferences of customers in the region. Customers are also attracted to the immersive and interactive experiences provided by online gambling platforms, which enhance their overall gaming experience.

Trends in the market: One of the key trends in the Online Gambling market in the EU-27 is the increasing adoption of mobile gambling. With the proliferation of smartphones and the availability of high-speed internet, customers are now able to access online gambling platforms anytime and anywhere. This has led to a significant increase in mobile gambling activities, with customers enjoying the convenience of placing bets and playing games on their mobile devices. Another trend in the market is the growing popularity of live dealer games. These games provide customers with a more authentic and interactive gambling experience, as they can interact with real dealers in real-time. The live streaming technology used in these games allows customers to participate in the action and make informed decisions based on the dealer's actions and reactions.

Local special circumstances: The Online Gambling market in EU-27 is also influenced by local regulations and policies. Each country within the EU-27 has its own set of rules and regulations governing online gambling, which creates a complex regulatory landscape for operators. Some countries have more liberal regulations, allowing for a thriving online gambling market, while others have stricter regulations that limit the growth of the market. Additionally, some countries impose taxes on online gambling activities, which can impact the profitability of operators.

Underlying macroeconomic factors: The growth of the Online Gambling market in the EU-27 is also influenced by underlying macroeconomic factors. Economic stability and disposable income play a significant role in determining the demand for online gambling services. In countries with a strong economy and high disposable income, customers are more likely to engage in online gambling activities. Conversely, in countries with economic instability or lower disposable income, the demand for online gambling may be lower. In conclusion, the Online Gambling market in the EU-27 is growing and developing due to changing customer preferences, emerging trends such as mobile gambling and live dealer games, local special circumstances including regulations and policies, and underlying macroeconomic factors. The convenience, accessibility, and variety offered by online gambling platforms make them an attractive choice for customers in the region. However, operators must navigate the complex regulatory landscape and adapt to local market conditions to succeed in this competitive industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.