Online Education - EU-27

EU-27

Highlights

Revenue in the Online Education market is projected to reach US$7.51bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.71%, resulting in a projected market volume of US$9.38bn by 2028.
The Online University Education market has a projected market volume of US$4.10bn in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$111.20 in 2024.
In the Online Education market, the number of users is expected to amount to 84.8m users by 2028.
User penetration in the Online Education market will be at 0.00 in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Education market in EU-27 is experiencing significant growth and development.

Customer preferences: Customers in the EU-27 region are increasingly turning to online education as a convenient and flexible way to acquire new skills and knowledge. The demand for online courses and programs has been driven by factors such as the need for continuous learning and upskilling in a rapidly changing job market, the desire for self-improvement, and the convenience of accessing educational content from anywhere at any time. Additionally, the COVID-19 pandemic has accelerated the adoption of online education, as traditional educational institutions have shifted to remote learning models.

Trends in the market: One of the key trends in the online education market in EU-27 is the growing popularity of Massive Open Online Courses (MOOCs). MOOCs offer free or low-cost courses from top universities and institutions, making education accessible to a wide range of learners. The availability of MOOCs in multiple languages has further contributed to their popularity in the diverse EU-27 region. Another trend is the emergence of online degree programs offered by reputable universities, providing learners with the opportunity to earn a degree entirely online. This trend has been driven by the recognition of online degrees by employers and the flexibility they offer to working professionals.

Local special circumstances: The EU-27 region is characterized by its cultural and linguistic diversity. This diversity presents both opportunities and challenges for the online education market. On one hand, it allows for the development of localized online courses and programs that cater to specific language and cultural needs. On the other hand, it requires online education providers to adapt their offerings to multiple languages and ensure that the content is culturally relevant and inclusive. Additionally, the EU-27 region has a strong focus on lifelong learning and continuous professional development, which creates a favorable environment for the growth of the online education market.

Underlying macroeconomic factors: Several macroeconomic factors are driving the growth of the online education market in EU-27. The region has a high level of internet penetration and access to technology, which enables widespread adoption of online education. Furthermore, the EU-27 region has a strong focus on innovation and digitalization, with initiatives such as the Digital Single Market Strategy promoting the use of digital technologies in education. The EU-27 region also faces challenges in terms of skills gaps and shortages, particularly in emerging industries such as technology and healthcare. Online education provides a scalable solution to address these skills gaps and meet the demand for qualified professionals. In conclusion, the online education market in EU-27 is experiencing significant growth and development due to customer preferences for convenient and flexible learning options, the popularity of MOOCs and online degree programs, the region's cultural and linguistic diversity, and underlying macroeconomic factors such as internet penetration and skills gaps. The market is expected to continue to expand as more individuals and organizations recognize the value of online education in acquiring new skills and knowledge.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.