Market Insights Digital eServices Event Tickets

Sport Events - EU-27

EU-27

Revenue in the Sport Events market is projected to reach US$4.12bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.12%, resulting in a projected market volume of US$4.48bn by 2028.
In the Sport Events market, the number of users is expected to amount to 31.3m users by 2028.
User penetration will be 0.00 in 2024 and is expected to hit 0.00 by 2028.
The average revenue per user (ARPU) is expected to amount to US$134.40.
In global comparison, most revenue will be generated in the United States (US$16,430.00m in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

Market

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Region comparison

Currency

Analyst Opinion

The Sport Events market in EU-27 is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in the EU-27 are increasingly seeking out unique and immersive experiences when it comes to sport events. They are looking for events that go beyond the traditional match or game, and instead offer a full entertainment package. This includes pre and post-event activities, live music performances, interactive fan experiences, and opportunities to meet their favorite athletes. Customers also value convenience and are willing to pay a premium for events that offer easy ticket purchase options, mobile ticketing, and seamless entry processes.

Trends in the market: One of the key trends in the Sport Events market in EU-27 is the increasing popularity of multi-sport events. These events bring together various sports disciplines into a single event, creating a festival-like atmosphere and attracting a diverse range of spectators. This trend is driven by the desire to provide a wider range of entertainment options and appeal to a broader audience. Additionally, there is a growing interest in niche sports events, such as extreme sports or esports, which cater to specific interests and passions of the audience. Another trend in the market is the integration of technology in sport events. This includes the use of virtual reality and augmented reality to enhance the spectator experience, as well as the incorporation of social media and digital platforms for fan engagement. Technology also plays a crucial role in improving the operational efficiency of sport events, from ticketing and access control to crowd management and security.

Local special circumstances: The Sport Events market in EU-27 is influenced by the unique cultural and sporting traditions of each country within the region. For example, countries with a strong football culture, such as Germany, Spain, and Italy, have a high demand for football events and tournaments. On the other hand, countries with a strong cycling tradition, such as the Netherlands and Belgium, have a significant interest in cycling events. These local special circumstances shape the types of events that are organized and the preferences of the audience.

Underlying macroeconomic factors: The growth of the Sport Events market in EU-27 is also driven by favorable macroeconomic factors. The region has experienced steady economic growth, which has increased disposable income and consumer spending. This enables individuals to allocate a portion of their budget towards attending sport events. Additionally, the EU-27 has a strong tourism industry, with millions of visitors each year. This provides a steady stream of potential customers for sport events, both from within the region and from international tourists. In conclusion, the Sport Events market in EU-27 is witnessing growth and development due to changing customer preferences, emerging trends, local special circumstances, and favorable macroeconomic factors. The demand for unique and immersive experiences, the popularity of multi-sport events, the integration of technology, and the influence of local sporting traditions are all driving the market forward. Additionally, the region's strong economy and thriving tourism industry contribute to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.