Online Gambling - Japan

Japan

Highlights

Revenue in the Online Gambling market is projected to reach US$6.19bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.91%, resulting in a projected market volume of US$7.50bn by 2028.
The Online Sports Betting market has a projected market volume of US$4.08bn in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$630.90 in 2024.
In the Online Gambling market, the number of users is expected to amount to 11.3m users by 2028.
User penetration in the Online Gambling market will be at 7.9% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Gambling market in Japan has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Japan have shifted towards online gambling due to its convenience and accessibility. With the increasing popularity of smartphones and improved internet connectivity, Japanese consumers are now able to access online gambling platforms anytime and anywhere. This has led to a rise in the number of online gambling participants in Japan. Trends in the market have also contributed to the development of the Online Gambling market in Japan. One prominent trend is the introduction of new and innovative online gambling products and services. Online casinos, sports betting platforms, and virtual reality gambling experiences are becoming more prevalent in the Japanese market. These new offerings attract a wider range of customers and provide a more immersive and engaging gambling experience. Another trend in the market is the integration of social elements into online gambling platforms. Japanese consumers are increasingly seeking social interactions and connections while gambling online. Online gambling operators have responded by incorporating features such as live chat, multiplayer games, and social media integration into their platforms. These social elements enhance the overall gambling experience and create a sense of community among players. Local special circumstances have also played a role in the development of the Online Gambling market in Japan. The Japanese government has been exploring the potential legalization of casino gambling in certain regions, such as the integrated resorts initiative. This has generated significant interest and excitement among both domestic and international gambling operators. The potential opening of new land-based casinos in Japan could further boost the online gambling market by creating a favorable regulatory environment and increasing overall gambling awareness and acceptance. Underlying macroeconomic factors have also contributed to the growth of the Online Gambling market in Japan. The Japanese economy has been experiencing steady growth, with rising disposable incomes and increased consumer spending. This has led to a greater willingness among Japanese consumers to allocate a portion of their income towards online gambling activities. Additionally, the government's efforts to promote tourism and attract foreign visitors have resulted in an influx of international tourists who may engage in online gambling while in Japan. In conclusion, the Online Gambling market in Japan is developing due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online gambling, the introduction of new and innovative products and services, the integration of social elements, the potential legalization of casino gambling, and the favorable macroeconomic conditions all contribute to the growth and expansion of the market in Japan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.