Online Gambling - United States | Statista Market Forecast

Revenue in the Online Gambling market is projected to reach US$23.03bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.53%, resulting in a projected market volume of US$33.15bn by 2028.
The Online Sports Betting market has a projected market volume of US$9.64bn in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$401.00 in 2024.
In the Online Gambling market, the number of users is expected to amount to 80.8m users by 2028.
User penetration in the Online Gambling market will be at 17.0% in 2024.

Definition:

The online gambling market includes various forms of online wagering activities, such as online sports betting, online casino games, and online lottery games. The regulations vary by country, with some countries allowing all forms of online gambling, while others restrict certain types (i.e., Australia's ban on online casinos and interactive games). However, in general, the market is dominated by a few large operators who offer a wide range of online gambling services to customers around the world.

Structure:

Online betting involves placing bets on various sports events, such as football, basketball, and horse racing, while online casino games include a range of traditional casino games, such as poker, blackjack, and roulette, that can be played over the internet. Online lottery games involve purchasing tickets for various lotteries, such as national and international lotteries, over the internet.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and online and offline shares of the total gambling market. User and revenue figures represent B2C services.

Online casinos such as Tipico games
Online sports betting such as Bet365
Online poker rooms such as Pokerstars
Online lottery such as Lottoland

Offline gambling activities such as betshops or land-based casinos
Illegal gambling websites and activities
Online trading, investing, or other financial activities that involve a risk of loss

The Online Gambling market in United States has experienced significant growth in recent years, driven by changing customer preferences and favorable market conditions.

Customer preferences: Customers in the United States have shown a growing interest in online gambling due to its convenience and accessibility. The rise of smartphones and high-speed internet has made it easier for people to access online gambling platforms anytime and anywhere. Additionally, the younger generation, who are more tech-savvy, has shown a greater inclination towards online gambling compared to traditional brick-and-mortar casinos. The ability to play a wide variety of games, including poker, slots, and sports betting, from the comfort of their own homes has attracted many customers to the online gambling market.

Trends in the market: One of the key trends in the online gambling market in the United States is the legalization and regulation of online gambling in several states. This has opened up new opportunities for both domestic and international operators to enter the market and offer their services legally. The legalization of online gambling has also led to increased competition among operators, resulting in a wider range of games and better customer experience. Additionally, the introduction of live dealer games, where players can interact with real dealers through video streaming, has gained popularity among customers, providing a more immersive and realistic gambling experience. Another trend in the market is the increasing use of cryptocurrencies for online gambling transactions. Cryptocurrencies offer a secure and anonymous way for customers to make deposits and withdrawals, eliminating the need for traditional banking methods. This trend has been driven by the growing acceptance of cryptocurrencies in mainstream society and the desire for faster and more secure financial transactions.

Local special circumstances: The United States has a complex regulatory landscape when it comes to online gambling. While some states have legalized and regulated online gambling, others have strict laws prohibiting it. This patchwork of regulations creates challenges for operators looking to enter the market and limits the availability of online gambling services to customers in certain states. However, with the increasing legalization of online gambling at the state level, this situation is gradually changing, and more states are expected to follow suit in the coming years.

Underlying macroeconomic factors: The growth of the online gambling market in the United States is also influenced by underlying macroeconomic factors. A strong economy and high disposable income levels have contributed to increased consumer spending on leisure activities, including online gambling. Additionally, the COVID-19 pandemic and the resulting lockdowns and social distancing measures have further accelerated the shift towards online gambling as people seek entertainment options from the safety of their homes. These factors have created a favorable market environment for the growth of the online gambling industry in the United States. In conclusion, the Online Gambling market in United States is experiencing significant growth due to changing customer preferences, the legalization and regulation of online gambling in several states, the increasing use of cryptocurrencies, and underlying macroeconomic factors. While there are still regulatory challenges and variations across states, the overall trend is towards a more open and accessible online gambling market in the United States.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The influence of digitalization has been nothing short of revolutionary in the gambling industry. In the United Kingdom, the rise of the internet has enabled long-established and leading gambling brands such as the National Lottery and William Hill to diversify beyond traditional over-the-counter services. Meanwhile, gambling platforms purpose-built for the digital age have taken root in the UK and grown at breakneck speed.