Market Insights Digital eServices Online Education

Online Learning Platforms - EU-27

EU-27

Revenue in the Online Learning Platforms market is projected to reach US$2.62bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.40%, resulting in a projected market volume of US$2.77bn by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 71.4m users by 2028.
User penetration will be 0.00 in 2024 and is expected to hit 0.00 by 2028.
The average revenue per user (ARPU) is expected to amount to US$46.65.
In global comparison, most revenue will be generated in China (US$40.60bn in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

Market

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Currency

Analyst Opinion

The Online Learning Platforms market in EU-27 is experiencing significant growth and development, driven by the increasing demand for flexible and accessible education options.

Customer preferences: Customers in the EU-27 are increasingly turning to online learning platforms as a convenient and cost-effective way to acquire new skills and knowledge. The flexibility offered by these platforms allows individuals to learn at their own pace and from any location, making it particularly appealing for those with busy schedules or limited access to traditional educational institutions. Furthermore, the wide range of courses and subjects available on online learning platforms caters to diverse customer interests and needs.

Trends in the market: One of the key trends in the Online Learning Platforms market in the EU-27 is the growing popularity of professional development courses. As the job market becomes increasingly competitive, individuals are seeking opportunities to enhance their skills and stay relevant in their industries. Online learning platforms offer a wide range of professional development courses, such as coding, digital marketing, and project management, which allow individuals to acquire new skills and improve their career prospects. Another trend in the market is the increasing adoption of online learning platforms by educational institutions. Many universities and schools in the EU-27 are incorporating online learning platforms into their curriculum to supplement traditional classroom teaching. This trend has been further accelerated by the COVID-19 pandemic, which forced educational institutions to shift to remote learning. Online learning platforms provide a seamless and interactive learning experience, enabling educational institutions to continue delivering quality education to their students.

Local special circumstances: The Online Learning Platforms market in the EU-27 is shaped by the diverse linguistic and cultural landscape of the region. Online learning platforms that offer courses in multiple languages have a competitive advantage, as they can cater to the linguistic preferences of customers across different countries. Additionally, the EU-27 consists of countries with varying levels of internet penetration and digital literacy. Online learning platforms that invest in localized content and user-friendly interfaces have a higher chance of success in these markets.

Underlying macroeconomic factors: The growth of the Online Learning Platforms market in the EU-27 is supported by several macroeconomic factors. Firstly, the region has a high level of internet penetration, with a significant portion of the population having access to reliable internet connections. This provides a strong foundation for the adoption of online learning platforms. Secondly, the EU-27 has a well-developed education system that emphasizes lifelong learning and continuous skill development. This cultural emphasis on education creates a favorable environment for the growth of the online learning market. Finally, the EU-27 is home to a large number of multinational companies and startups, which drive the demand for specialized skills and knowledge. Online learning platforms that offer courses tailored to the needs of these companies can tap into a lucrative market segment.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.