Professional Certificates - Eastern Asia

Eastern Asia

Highlights

Revenue in the Professional Certificates market is projected to reach US$1.96bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.00%, resulting in a projected market volume of US$2.87bn by 2028.
In the Professional Certificates market, the number of users is expected to amount to 16.3m users by 2028.
User penetration will be 0.7% in 2024 and is expected to hit 1.0% by 2028.
The average revenue per user (ARPU) is expected to amount to US$171.10.
In global comparison, most revenue will be generated United States (US$1.96bn in 2024).
With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Professional Certificates market in Eastern Asia has been experiencing significant growth in recent years. This can be attributed to several factors such as the increasing demand for specialized skills in the job market, the rising importance of continuous learning and professional development, and the growing recognition of the value of professional certificates in career advancement.

Customer preferences: In Eastern Asia, customers have shown a strong preference for professional certificates that provide practical and industry-specific skills. They are looking for certifications that can enhance their employability and enable them to stay competitive in a rapidly changing job market. Additionally, customers are increasingly seeking certifications that are recognized internationally, as this can open up opportunities for global career prospects.

Trends in the market: One of the key trends in the Professional Certificates market in Eastern Asia is the growing popularity of certifications in the fields of technology and digital skills. With the rapid advancement of technology and the increasing digitalization of industries, there is a high demand for professionals with expertise in areas such as data analysis, cybersecurity, artificial intelligence, and cloud computing. As a result, certifications in these areas have seen a significant surge in enrollment. Another trend in the market is the increasing emphasis on soft skills certifications. Employers in Eastern Asia are recognizing the importance of skills such as communication, leadership, and problem-solving in the workplace. As a result, there has been a growing demand for professional certificates that focus on developing these skills. This trend is driven by the need for employees who can effectively collaborate, innovate, and adapt to changing circumstances in a globalized business environment.

Local special circumstances: Eastern Asia is home to several countries that have a strong focus on education and professional development. Countries like Japan, South Korea, and China have highly competitive job markets where individuals need to continuously upgrade their skills to stay relevant. Additionally, the cultural emphasis on education and self-improvement plays a significant role in driving the demand for professional certificates in the region.

Underlying macroeconomic factors: The economic growth and development in Eastern Asia have contributed to the increasing demand for professional certificates. As the region continues to experience industrialization and technological advancements, there is a need for a skilled workforce that can support these changes. Employers are looking for candidates with specialized knowledge and certifications to fill the skill gaps in various industries. The rising middle class and the expanding service sector have also created a demand for professionals with specific skills and expertise. In conclusion, the Professional Certificates market in Eastern Asia is witnessing growth due to customer preferences for specialized and internationally recognized certifications, the increasing demand for technology and soft skills, the cultural emphasis on education, and the underlying macroeconomic factors driving the need for a skilled workforce. As the job market becomes more competitive and industries continue to evolve, the demand for professional certificates is expected to further increase in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.