The Event Tickets market in Eastern Asia has seen significant growth in recent years, driven by changing customer preferences and the increasing popularity of live events in the region. Customer preferences in Eastern Asia have shifted towards experiences and live entertainment, with a growing demand for event tickets. This can be attributed to several factors, including rising disposable incomes, a younger demographic with a higher propensity for attending events, and a desire for unique and memorable experiences. In addition, there is a cultural emphasis on communal activities and socializing, which further fuels the demand for event tickets. Trends in the market show a strong focus on international events and performances. Major cities in Eastern Asia, such as Tokyo, Seoul, and Shanghai, have become popular destinations for international artists and performers. This has led to a surge in demand for tickets to concerts, music festivals, and theatrical performances featuring international acts. Local promoters and event organizers have capitalized on this trend by partnering with international talent agencies and actively promoting these events to attract a broader audience. Another trend in the market is the increasing popularity of sports events, particularly football and basketball. Eastern Asia has seen a rise in the number of professional sports leagues and teams, which has generated a loyal fan base and increased demand for tickets to games. The success of regional and international sporting events, such as the Asian Games and the FIFA World Cup, has also contributed to the growing interest in sports events and the subsequent demand for tickets. Local special circumstances in Eastern Asia have also played a role in the development of the Event Tickets market. For example, the region has a strong tradition of gift-giving, and event tickets have become a popular gift choice for special occasions. This cultural practice has further boosted ticket sales and contributed to the overall growth of the market. Underlying macroeconomic factors have also contributed to the development of the Event Tickets market in Eastern Asia. The region has experienced steady economic growth, resulting in an expanding middle class with increased purchasing power. This has created a larger consumer base for event tickets and supported the growth of the market. Additionally, advancements in technology and the widespread use of smartphones have made it easier for consumers to purchase tickets online, further driving the growth of the market. In conclusion, the Event Tickets market in Eastern Asia is developing rapidly due to changing customer preferences, a focus on international events, the popularity of sports events, local special circumstances, and underlying macroeconomic factors. As the region continues to experience economic growth and a growing interest in live entertainment, the market is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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