Casual Dating - Eastern Asia

Eastern Asia

Highlights

Revenue in the Casual Dating market is projected to reach US$109.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.44%, resulting in a projected market volume of US$120.40m by 2028.
In the Casual Dating market, the number of users is expected to amount to 25.8m users by 2028.
User penetration will be 1.4% in 2024 and is expected to hit 1.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$4.66.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Eastern Asia is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the region are shifting towards more casual and non-committal relationships. This can be attributed to several factors, including the increasing urbanization and fast-paced lifestyle in Eastern Asian countries. As people become more focused on their careers and personal development, they are opting for casual dating as a way to meet new people and have fun without the pressure of a serious commitment. Additionally, the younger generation in Eastern Asia is more open-minded and progressive when it comes to relationships, leading to a greater acceptance of casual dating. Trends in the market also contribute to the growth of the Casual Dating industry in Eastern Asia. One prominent trend is the rise of online dating platforms and mobile applications. These platforms provide a convenient and efficient way for people to connect with potential partners, making casual dating more accessible than ever before. The use of technology also allows for a wider range of options and preferences to be catered to, further fueling the growth of the market. Local special circumstances in Eastern Asia play a role in the development of the Casual Dating market as well. In some countries, there may be cultural and societal norms that discourage or limit traditional dating practices. Casual dating provides an alternative for individuals who may not be able to pursue more serious relationships due to societal expectations or other constraints. Additionally, the high population density in many Eastern Asian countries creates a large pool of potential partners, making casual dating a viable option for those seeking variety and excitement in their romantic lives. Underlying macroeconomic factors also contribute to the growth of the Casual Dating market in Eastern Asia. Economic prosperity and increasing disposable income levels allow individuals to spend more on leisure activities, including casual dating. As the economy continues to grow in the region, more people have the financial means to participate in the Casual Dating market, further driving its expansion. In conclusion, the Casual Dating market in Eastern Asia is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As the region continues to evolve and modernize, the market is expected to further expand, providing opportunities for businesses and individuals alike.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.