Dating Services - Eastern Asia

Eastern Asia

Highlights

Revenue in the Dating Services market is projected to reach US$2.22bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.61%, resulting in a projected market volume of US$2.37bn by 2028.
The Matchmaking market has a projected market volume of US$1.70bn in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$14.30 in 2024.
In the Dating Services market, the number of users is expected to amount to 167.2m users by 2028.
User penetration in the Dating Services market will be at 9.3% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Eastern Asia is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Dating Services market in Eastern Asia are shifting towards online platforms and mobile applications. This is driven by the convenience and accessibility these platforms offer, allowing individuals to connect with potential partners from the comfort of their own homes. Additionally, the younger generation in Eastern Asia is more open to online dating, as they are increasingly tech-savvy and value the efficiency and variety of options that online dating platforms provide. Trends in the market include the rise of niche dating platforms catering to specific interests and demographics. This allows individuals to find potential partners who share similar hobbies, values, or cultural backgrounds. Furthermore, there is a growing demand for personalized matchmaking services, where professional matchmakers use their expertise and networks to find compatible matches for their clients. These trends reflect the desire for more tailored and specialized dating experiences in Eastern Asia. Local special circumstances in Eastern Asia also contribute to the development of the Dating Services market. In countries like China, where there is a gender imbalance with more men than women, dating services provide a platform for men to meet potential partners. Additionally, cultural factors such as the importance of family and social pressure to get married at a certain age drive individuals to seek dating services to find suitable partners. Underlying macroeconomic factors also play a role in the growth of the Dating Services market in Eastern Asia. Economic development and increasing disposable incomes have led to a greater focus on personal well-being and happiness. As a result, individuals are more willing to invest in dating services to enhance their chances of finding a compatible partner. Furthermore, urbanization and the fast-paced lifestyle in Eastern Asia have made it more challenging for individuals to meet potential partners through traditional means, leading to a greater reliance on dating services. In conclusion, the Dating Services market in Eastern Asia is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Online platforms and mobile applications are becoming increasingly popular, niche dating platforms and personalized matchmaking services are on the rise, and cultural factors and economic development contribute to the demand for dating services. These factors collectively drive the growth and development of the Dating Services market in Eastern Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.