Online Dating - Eastern Asia

Eastern Asia

Highlights

Revenue in the Online Dating market is projected to reach US$413.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.31%, resulting in a projected market volume of US$435.80m by 2028.
In the Online Dating market, the number of users is expected to amount to 104.8m users by 2028.
User penetration will be 5.8% in 2024 and is expected to hit 6.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$4.31.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Eastern Asia has been experiencing significant growth in recent years, driven by changing customer preferences and the rise of digital technology.

Customer preferences: In Eastern Asia, there is a growing acceptance and adoption of online dating platforms as a way to meet potential partners. This is partly due to the increasing urbanization and busy lifestyles of individuals in the region, which make it more difficult to meet people through traditional means. Online dating provides a convenient and efficient way to connect with others, offering a wider pool of potential matches and the ability to filter based on specific preferences. Additionally, the younger generation in Eastern Asia is more open to using technology for dating purposes, further fueling the growth of the online dating market in the region.

Trends in the market: One of the key trends in the online dating market in Eastern Asia is the popularity of mobile dating apps. These apps offer a more convenient and accessible way for users to connect with others, as they can be accessed anytime and anywhere through smartphones. Mobile dating apps also often incorporate features such as location-based matching and instant messaging, which enhance the user experience and make it easier to find compatible partners. As a result, many online dating platforms in Eastern Asia have developed mobile apps or optimized their websites for mobile use to cater to this growing trend. Another trend in the market is the increasing focus on niche dating platforms. While mainstream dating platforms are still popular, there is a growing demand for specialized platforms that cater to specific interests or demographics. For example, there are dating platforms in Eastern Asia that target specific religious or cultural groups, as well as platforms that focus on specific hobbies or interests. These niche platforms provide a more tailored and targeted experience for users, increasing their chances of finding compatible partners.

Local special circumstances: In Eastern Asia, there are some unique cultural and societal factors that influence the online dating market. For example, in countries like China, there is a strong emphasis on family and marriage, which can create pressure for individuals to find a partner. This has led to the rise of online dating platforms that focus on marriage and long-term relationships, with features such as compatibility matching and relationship counseling. Additionally, in countries like Japan and South Korea, where there is a high level of social conformity, online dating provides a more discreet and private way for individuals to explore romantic relationships.

Underlying macroeconomic factors: The growth of the online dating market in Eastern Asia is also influenced by underlying macroeconomic factors. The region has experienced rapid economic development and rising disposable incomes, which have increased the willingness and ability of individuals to spend on dating services. Additionally, the high internet penetration rate in Eastern Asia has made online dating more accessible to a larger population, further driving the growth of the market. As the region continues to develop economically and technologically, it is expected that the online dating market in Eastern Asia will continue to expand.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.