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Sport Events - Eastern Asia

Eastern Asia
  • Revenue in the Sport Events market is projected to reach US$3.47bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.50%, resulting in a projected market volume of US$3.83bn by 2028.
  • In the Sport Events market, the number of users is expected to amount to 88.5m users by 2028.
  • User penetration will be 5.2% in 2024 and is expected to hit 5.3% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$39.79.
  • In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
  • With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

In-Scope

  • Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
  • Digital tickets with QR codes
  • Online purchased tickets that are posted to an address or printed at home
  • Online purchased paper tickets that are available at a physical collection point

Out-Of-Scope

  • Offline and telephone bookings / reservations
  • Tickets for non-sports related events
  • Event-related services such as catering etc.
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Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Mar 2024

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Sport Events market in Eastern Asia is experiencing significant growth and development.

    Customer preferences:
    Customers in Eastern Asia have shown a strong interest in participating and attending sport events. The region has a rich sporting culture and a passion for various sports, including football, basketball, baseball, and martial arts. The popularity of these sports has led to a high demand for sport events, both at the amateur and professional levels. Additionally, there is a growing interest in international sport events, with fans eager to witness top athletes from around the world compete in Eastern Asia.

    Trends in the market:
    One of the noticeable trends in the sport events market in Eastern Asia is the increasing number of international tournaments and competitions being held in the region. This trend can be attributed to several factors. Firstly, Eastern Asia has made significant investments in sports infrastructure, including state-of-the-art stadiums and arenas, making it an attractive destination for hosting major sport events. Secondly, the region's growing economy has led to an increase in disposable income, allowing more people to afford tickets to these events. Lastly, the rise of social media and digital platforms has made it easier for fans to follow and engage with sport events, further fueling the demand. Another trend in the market is the emergence of e-sports as a major player in the sport events industry. E-sports, or competitive video gaming, has gained immense popularity in Eastern Asia, attracting millions of viewers and generating substantial revenue. The region has become a hub for e-sports tournaments, with professional gamers and teams from Eastern Asia dominating the global scene. This trend is driven by the region's tech-savvy population, who are avid gamers and enthusiasts of e-sports.

    Local special circumstances:
    Eastern Asia has a unique sporting culture that contributes to the development of the sport events market. Traditional martial arts, such as kung fu and judo, have a long history in the region and continue to be popular among both participants and spectators. These martial arts events attract a dedicated fan base and contribute to the overall growth of the sport events market in Eastern Asia. Additionally, the region's proximity to other countries in Asia has led to cross-border sport events and collaborations. Eastern Asian countries often host joint sport events, allowing for cultural exchange and fostering regional unity. This has created a sense of excitement and anticipation among fans, further driving the growth of the sport events market.

    Underlying macroeconomic factors:
    The strong economic growth in Eastern Asia has played a significant role in the development of the sport events market. Rising disposable incomes have allowed more people to afford tickets to sport events and participate in sports activities. Additionally, the growth of the middle class in the region has created a larger consumer base for sports-related products and services. Furthermore, government support and investment in sports infrastructure have been instrumental in the growth of the sport events market. Governments in Eastern Asia recognize the economic and social benefits of hosting sport events and have implemented policies to attract major tournaments and competitions. This has led to the construction of world-class stadiums and arenas, providing the necessary infrastructure for hosting large-scale sport events. In conclusion, the Sport Events market in Eastern Asia is experiencing significant growth and development due to customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The region's passion for sports, increasing disposable incomes, and government support have all contributed to the growth of the market. With the continued investment in sports infrastructure and the popularity of e-sports, the sport events market in Eastern Asia is expected to thrive in the coming years.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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