Online Education - Eastern Asia

Eastern Asia

Highlights

Revenue in the Online Education market is projected to reach US$53.45bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.56%, resulting in a projected market volume of US$56.88bn by 2028.
The Online Learning Platform market has a projected market volume of US$41.89bn in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$151.10 in 2024.
In the Online Education market, the number of users is expected to amount to 364.4m users by 2028.
User penetration in the Online Education market will be at 21.2% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Education market in Eastern Asia is experiencing significant growth and development.

Customer preferences: Customers in Eastern Asia are increasingly turning to online education as a convenient and flexible way to acquire new skills and knowledge. The region has a large population of tech-savvy individuals who are comfortable using digital platforms for learning. Additionally, with the rapid pace of technological advancements in the region, there is a growing demand for professionals with up-to-date digital skills. Online education provides a convenient solution for individuals looking to upskill or reskill in order to stay competitive in the job market.

Trends in the market: One of the key trends in the online education market in Eastern Asia is the rise of edtech startups. These startups are leveraging technology to create innovative learning platforms and content that cater to the specific needs and preferences of the local population. For example, some platforms offer courses in local languages, making it easier for learners to understand and engage with the content. Furthermore, there is a growing emphasis on personalized learning, with platforms using data analytics and artificial intelligence to tailor courses to individual learners' needs. Another trend in the market is the increasing popularity of Massive Open Online Courses (MOOCs). MOOCs offer free or low-cost courses from top universities and institutions around the world. This allows learners in Eastern Asia to access high-quality education from prestigious institutions without the need to travel abroad. MOOCs also provide a wide range of courses across various subjects, allowing individuals to explore different areas of interest and expand their knowledge.

Local special circumstances: Eastern Asia is a region known for its strong emphasis on education and academic achievement. There is a cultural expectation for individuals to pursue higher education and continuously improve their skills. Online education provides a flexible and accessible alternative to traditional classroom-based learning, allowing individuals to balance their studies with work or other commitments. Additionally, the region's highly competitive job market and demand for specialized skills further drive the demand for online education.

Underlying macroeconomic factors: Eastern Asia is home to several countries with rapidly growing economies, such as China, Japan, and South Korea. These countries are investing heavily in technology and innovation, creating a favorable environment for the growth of the online education market. Furthermore, the region's high internet penetration rates and widespread access to smartphones make online education easily accessible to a large population. The increasing adoption of digital payment systems also facilitates the monetization of online education platforms, making it a viable business model for entrepreneurs and investors. In conclusion, the Online Education market in Eastern Asia is experiencing significant growth and development due to customer preferences for convenient and flexible learning options, the rise of edtech startups, the popularity of MOOCs, the region's emphasis on education, and favorable macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.