eServices

Revenue in the eServices market is projected to reach US$77.96bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.04%, resulting in a projected market volume of US$84.51bn by 2028.
The Online Gambling market is expected to show a revenue growth of 8.6% in 2025.0.
The Online Education market has a projected market volume of US$53.45bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$392.50 in 2024.
In the Online Education market, the number of users is expected to amount to 364.4m users by 2028.
User penetration in the Online Education market will be at 21.2% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Eastern Asia is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this growth. Customer preferences in Eastern Asia are shifting towards convenience and efficiency. With busy lifestyles and a high reliance on technology, consumers in this region are increasingly seeking digital solutions for their everyday needs. This includes services such as online shopping, food delivery, ride-hailing, and online gaming. The convenience of being able to access these services from the comfort of their own homes or on-the-go has made them extremely popular among consumers. One of the key trends in the eServices market in Eastern Asia is the rise of mobile payment solutions. With the widespread adoption of smartphones and the increasing popularity of e-commerce, mobile payment platforms have become an integral part of the digital ecosystem. Consumers are now able to make payments for goods and services using their mobile devices, eliminating the need for cash or credit cards. This trend has been further accelerated by the COVID-19 pandemic, as consumers are increasingly opting for contactless payment methods to minimize physical contact. Another trend in the market is the growth of online entertainment services. With more people staying at home due to lockdowns and social distancing measures, the demand for online entertainment has surged. Streaming platforms, online gaming, and virtual events have all seen a significant increase in popularity. This trend is expected to continue as consumers embrace the convenience and variety offered by these digital entertainment options. Local special circumstances in Eastern Asia, such as high population density and limited physical space, have also contributed to the growth of the eServices market. In countries like Japan and South Korea, where space is at a premium, online shopping and delivery services have become essential for consumers who have limited access to physical stores. Similarly, ride-hailing services have gained traction in cities with heavy traffic congestion, providing a more efficient and convenient transportation option for commuters. Underlying macroeconomic factors, such as the region's strong economic growth and increasing internet penetration, have also played a significant role in the development of the eServices market in Eastern Asia. As disposable incomes rise and more people gain access to the internet, the demand for digital services is expected to continue growing. Additionally, government initiatives to promote digitalization and e-commerce have created a favorable environment for the growth of the eServices market. In conclusion, the eServices market in Eastern Asia is experiencing rapid growth and development due to shifting customer preferences, key market trends, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and consumer behaviors evolve, the eServices market in this region is expected to expand further in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.