Control & Connectivity - Northern Africa

Revenue in the Control & Connectivity market is projected to reach US$136.1m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.59%, resulting in a projected market volume of US$235.6m by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 5.1m users by 2029.
Household penetration will be 3.9% in 2024 and is expected to hit 9.4% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$69.43.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in Northern Africa is experiencing significant growth and development driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Control & Connectivity market in Northern Africa are shifting towards increased connectivity and automation.

Customers are increasingly seeking solutions that allow them to remotely control and monitor various aspects of their lives, such as home security, energy management, and entertainment systems. This shift is driven by the convenience and efficiency that these solutions offer, as well as the desire for greater security and comfort in an increasingly interconnected world. Trends in the market are also contributing to the growth of the Control & Connectivity market in Northern Africa.

One key trend is the increasing adoption of Internet of Things (IoT) devices and solutions. IoT devices, such as smart home appliances and wearable devices, are becoming more affordable and accessible to consumers in the region. This is driving the demand for connectivity solutions that can support these devices and enable seamless integration and control.

Another trend in the market is the growing importance of data security and privacy. As more devices and systems become connected, the risk of cyber threats and data breaches increases. Customers in Northern Africa are becoming more aware of these risks and are seeking solutions that prioritize data security and privacy.

This has led to the development of more secure and encrypted connectivity solutions, as well as increased investment in cybersecurity measures. Local special circumstances in Northern Africa are also contributing to the development of the Control & Connectivity market. The region has a young and tech-savvy population that is increasingly connected and digitally literate.

This population is driving the demand for innovative and advanced connectivity solutions that can enhance their daily lives and provide new opportunities for work and entertainment. Additionally, the governments in Northern Africa are actively promoting digital transformation and connectivity as part of their economic development strategies. They are investing in infrastructure and regulatory frameworks that support the growth of the Control & Connectivity market.

This includes initiatives to expand broadband access, improve network coverage, and foster innovation and entrepreneurship in the sector. Underlying macroeconomic factors, such as urbanization and economic growth, are also driving the development of the Control & Connectivity market in Northern Africa. As more people move to cities and the middle class expands, there is a growing demand for smart and connected solutions that can enhance the quality of life and improve productivity.

This is creating opportunities for companies in the Control & Connectivity market to expand their offerings and reach new customers. In conclusion, the Control & Connectivity market in Northern Africa is experiencing significant growth and development driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards increased connectivity and automation, the adoption of IoT devices, the focus on data security and privacy, the young and tech-savvy population, the government support, and the urbanization and economic growth in the region are all contributing to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.