Home Entertainment - Northern Africa

Revenue in the Home Entertainment market is projected to reach US$74.5m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.93%, resulting in a projected market volume of US$104.1m by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 8.1m users by 2029.
Household penetration will be 6.2% in 2024 and is expected to hit 14.9% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$23.55.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

The Home Entertainment market in Northern Africa is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory.

Customer preferences in Northern Africa are driving the growth of the Home Entertainment market. Consumers in the region have shown a strong preference for entertainment options that can be enjoyed in the comfort of their own homes. This includes a wide range of products such as televisions, audio systems, gaming consoles, and streaming devices.

The convenience and accessibility of these products make them highly desirable for consumers in Northern Africa. Trends in the market further support the growth of the Home Entertainment industry in Northern Africa. One notable trend is the increasing demand for smart TVs and streaming services.

As internet connectivity improves in the region, more consumers are opting for smart TVs that allow them to access a variety of streaming platforms. This trend is also fueled by the availability of local and international content on these platforms, catering to the diverse preferences of consumers in Northern Africa. Local special circumstances also contribute to the development of the Home Entertainment market in Northern Africa.

The region has a growing middle class with increasing disposable income, which enables consumers to invest in entertainment products for their homes. Additionally, the prevalence of large, extended families in Northern Africa creates a demand for larger televisions and audio systems that can accommodate multiple viewers and enhance the overall entertainment experience. Underlying macroeconomic factors play a crucial role in the growth of the Home Entertainment market in Northern Africa.

Economic stability and a growing GDP contribute to increased consumer spending power, allowing individuals to invest in home entertainment products. Furthermore, advancements in technology and infrastructure development have made these products more accessible and affordable for a wider range of consumers in the region. In conclusion, the Home Entertainment market in Northern Africa is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

The increasing demand for home entertainment products, such as smart TVs and streaming services, is driven by consumer preferences for convenience and accessibility. The growing middle class and economic stability in the region, along with advancements in technology and infrastructure, further support the positive trajectory of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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