Smart Appliances - Northern Africa

Revenue in the Smart Appliances market is projected to reach US$285.6m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.12%, resulting in a projected market volume of US$483.8m by 2029.
In the Smart Appliances market, the number of active households is expected to amount to 8.2m users by 2029.
Household penetration will be 5.7% in 2024 and is expected to hit 15.0% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$99.49.

Definition:

Smart Appliances market includes connected versions of all kinds of household appliances. This includes large appliances (fridges, washing machines, ovens etc.) as well as small appliances (microwaves, coffee machines, vacuum and mowing robots etc.), provided they are connected to the internet. An indirect connection via a local network is also possible, as long as the remote access and control of the respective appliances via the connection is given.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Irobot, LG, Samsung, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Directly or indirectly internet-controllable household appliances
Large appliances such as fridges, washing machines, dishwashers, ovens (e.g., Samsung Side-by-Side, E, 614 ℓ, LG GSXV90MCDE Side-by-Side )
Small appliances such as coffee machines (e.g., Bosch CTL636EB6), vacuum and mowing robots (e.g., Roborock S8 Pro Ultra Robot Vacuum Cleaner), microwaves (e.g., SARO SAMSUNG MJ2691)

Any other smart home device (partially also referred to as “appliances”)
Any non-connected household appliances
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Smart Appliances market in Northern Africa is experiencing significant growth and development due to various factors. Customer preferences for convenience and energy efficiency are driving the demand for smart appliances in the region. Additionally, local special circumstances and underlying macroeconomic factors contribute to the growth of the market.

Customer preferences: In Northern Africa, customers are increasingly seeking convenience and efficiency in their household appliances. Smart appliances offer features such as remote control, automation, and energy-saving capabilities, which align with these preferences. With the rise of smart homes and the Internet of Things (IoT), customers are looking for appliances that can be easily integrated into their connected homes. This includes smart refrigerators, washing machines, air conditioners, and other appliances that can be controlled and monitored through smartphone apps or voice assistants.

Trends in the market: One of the key trends in the Smart Appliances market in Northern Africa is the increasing adoption of smart refrigerators. These appliances offer features such as temperature control, inventory management, and even the ability to order groceries online. This trend is driven by the growing awareness of food safety and the need to reduce food waste. Smart refrigerators provide real-time information about the freshness of food and help customers make informed decisions about their consumption. Another trend in the market is the demand for smart air conditioners. Northern Africa experiences hot climate conditions, and air conditioning is a necessity for many households. Smart air conditioners offer energy-saving features such as programmable schedules and temperature control based on occupancy. These appliances not only provide comfort but also help customers save on their electricity bills.

Local special circumstances: Northern Africa has a growing middle class and urban population, which contributes to the demand for smart appliances. As more people move to cities and adopt modern lifestyles, the need for convenient and efficient appliances increases. Additionally, the region has a high rate of smartphone penetration, which enables customers to easily control and monitor their smart appliances.

Underlying macroeconomic factors: The Smart Appliances market in Northern Africa is also influenced by underlying macroeconomic factors. Economic growth and increasing disposable incomes have made smart appliances more affordable and accessible to a larger segment of the population. Additionally, government initiatives and policies promoting energy efficiency and sustainable living have also contributed to the growth of the market. These factors create a favorable environment for the adoption of smart appliances in the region. In conclusion, the Smart Appliances market in Northern Africa is developing rapidly due to customer preferences for convenience and energy efficiency. The increasing adoption of smart refrigerators and air conditioners reflects these preferences. Local special circumstances such as the growing middle class and urban population, as well as high smartphone penetration, contribute to the market growth. Underlying macroeconomic factors such as economic growth and government initiatives also play a significant role in the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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