Ready-to-Drink (RTD) Coffee & Tea - Western Asia

The Ready-to-Drink (RTD) Coffee & Tea market in Western Asia is experiencing significant growth and development.

Customer preferences: In Western Asia, there is a growing preference for convenient and on-the-go beverages, which has contributed to the rise in popularity of Ready-to-Drink (RTD) Coffee & Tea products. Consumers in this region are increasingly seeking convenience and are looking for quick and easy options for their daily caffeine fix. The busy lifestyles and hectic work schedules of individuals in Western Asia have led to a shift towards ready-to-drink beverages that can be consumed anytime and anywhere.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Western Asia is the increasing demand for healthier and natural options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar, free from artificial additives, and made with natural ingredients. This trend is driving the development of new products that cater to the health-conscious consumer, such as RTD coffee and tea beverages with added functional ingredients like antioxidants and vitamins. Another trend in the market is the growing popularity of premium and specialty RTD coffee and tea products. Western Asian consumers are willing to pay a premium for high-quality and unique beverages that offer a superior taste and experience. This has led to the introduction of artisanal and gourmet RTD coffee and tea products, as well as limited edition flavors and blends. The demand for premium RTD coffee and tea is driven by the desire for indulgence and the increasing sophistication of Western Asian consumers' palates.

Local special circumstances: The RTD Coffee & Tea market in Western Asia is also influenced by local cultural preferences and traditions. In some countries in the region, tea is deeply ingrained in the culture and is consumed as a traditional beverage. This has led to a strong demand for RTD tea products that cater to local tastes and preferences. On the other hand, coffee consumption is also on the rise in Western Asia, particularly among the younger generation who are embracing the coffee culture. This has created opportunities for the development of innovative and unique RTD coffee products that cater to the evolving tastes of Western Asian consumers.

Underlying macroeconomic factors: The growth of the RTD Coffee & Tea market in Western Asia is also supported by favorable macroeconomic factors. The region has experienced significant economic growth in recent years, leading to an increase in disposable income levels and a rise in consumer spending. As a result, consumers in Western Asia have more purchasing power and are willing to spend on premium and convenient beverages like RTD coffee and tea. Furthermore, urbanization and the expansion of modern retail channels have made RTD coffee and tea products more accessible to a wider consumer base in Western Asia. This has contributed to the overall growth and development of the market in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.