Juices - Western Asia

The Juices market in Western Asia is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Western Asia are shifting towards healthier beverage options, driving the demand for juices. Consumers are becoming more health-conscious and are seeking out products that are natural, nutritious, and free from artificial additives. This preference for healthier options is reflected in the increasing consumption of fruit and vegetable juices in the region. Trends in the market include the rising popularity of functional juices, which offer additional health benefits beyond basic nutrition. Functional juices, such as those fortified with vitamins, minerals, or probiotics, are gaining traction among health-conscious consumers in Western Asia. This trend is driven by the growing awareness of the potential health benefits associated with these added ingredients. Another trend in the market is the demand for organic and locally sourced juices. Consumers are becoming more conscious of the environmental impact of their food choices and are seeking out products that are produced in a sustainable and eco-friendly manner. This has led to an increase in the production and consumption of organic juices in Western Asia. Local special circumstances also contribute to the development of the Juices market in Western Asia. The region is known for its rich agricultural resources, with a variety of fruits and vegetables grown locally. This abundance of fresh produce allows for the production of high-quality juices with unique flavors and nutritional profiles. Furthermore, Western Asia has a diverse population with different cultural backgrounds and tastes, which creates a demand for a wide range of juice flavors and varieties. Underlying macroeconomic factors also play a role in the growth of the Juices market in Western Asia. The region has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, consumers have more purchasing power to buy premium and higher-priced juice products. Additionally, urbanization and changing lifestyles have contributed to the demand for convenient, on-the-go juice options, such as single-serve bottles or juice boxes. In conclusion, the Juices market in Western Asia is developing and expanding due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier beverage options, the popularity of functional and organic juices, the abundance of local agricultural resources, and the region's economic growth all contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.