Soft Drinks - Western Asia

The Soft Drinks market in Western Asia is experiencing significant growth and development. Customer preferences in the region are shifting towards healthier beverage options, leading to an increased demand for low-sugar and natural drinks. Consumers are becoming more health-conscious and are actively seeking out products that are perceived as better for their overall well-being. This trend is in line with the global shift towards healthier lifestyles and the growing awareness of the negative effects of excessive sugar consumption. In addition to healthier options, there is also a growing demand for convenience in the Soft Drinks market. Busy lifestyles and the increasing urbanization in Western Asia have led to a greater need for on-the-go beverages. This has resulted in the rise of ready-to-drink products, such as bottled water and canned beverages, which offer convenience and portability. Trends in the market vary across different countries in Western Asia. For example, in Saudi Arabia, there is a strong preference for traditional beverages such as Arabic coffee and tea. However, there is also a growing interest in Western-style soft drinks, especially among the younger population. This trend is driven by factors such as globalization, urbanization, and the influence of Western media. Local special circumstances also play a role in the development of the Soft Drinks market in Western Asia. For instance, in countries with a predominantly Muslim population, there are specific dietary restrictions that need to be considered. This has led to the development of halal-certified soft drinks, which cater to the needs of Muslim consumers. Similarly, in countries with hot climates, there is a higher demand for refreshing and hydrating beverages. Underlying macroeconomic factors also contribute to the growth of the Soft Drinks market in Western Asia. Economic growth and rising disposable incomes have led to an increase in consumer spending power. This has resulted in a greater demand for soft drinks and other non-essential goods. Additionally, the region's young and growing population provides a large consumer base for soft drink manufacturers to target. Overall, the Soft Drinks market in Western Asia is experiencing growth and development driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. As consumers become more health-conscious and seek convenience, soft drink manufacturers are adapting their products to meet these demands. With the region's growing population and increasing disposable incomes, the market is expected to continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.