Ready-to-Drink (RTD) Coffee - Western Asia

Western Asia

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Coffee market amounts to US$157.90m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$3.48m in 2024.
Revenue, combined amounts to US$161.40m in 2024.
The revenue, at home is expected to grow annually by 13.68% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Japan (US$12bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.71 are generated in 2024.
In the Ready-to-Drink (RTD) Coffee market, volume, at home is expected to amount to 20.59m L by 2024.
Volume, out-of-home is expected to amount to 128.30k L in 2024.
Volume, combined is expected to amount to 20.72m L in 2024.
The Ready-to-Drink (RTD) Coffee market is expected to show a volume growth, at home of 6.6% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Coffee market is expected to amount to 0.09L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Coffee market in Western Asia is experiencing significant growth and development.

Customer preferences: Customers in Western Asia are increasingly drawn to the convenience and portability of RTD coffee. The busy lifestyles and long working hours in this region make on-the-go beverages a popular choice. Additionally, the younger population in Western Asia is more open to trying new and innovative flavors, which has contributed to the growing demand for RTD coffee.

Trends in the market: One of the key trends in the RTD coffee market in Western Asia is the increasing popularity of premium and specialty RTD coffee products. Consumers are willing to pay a premium for high-quality and unique flavors, driving the growth of premium RTD coffee brands in the region. Another trend is the rising demand for healthier RTD coffee options. Consumers are becoming more health-conscious and are looking for low-sugar, low-calorie, and organic RTD coffee products.

Local special circumstances: The cultural preference for hot beverages in Western Asia has historically favored tea consumption. However, the growing influence of Western coffee culture and the rising popularity of coffee shops have led to a shift in consumer preferences towards RTD coffee. The increasing number of coffee shop chains and the availability of a wide range of coffee-based beverages have played a significant role in driving the demand for RTD coffee in the region.

Underlying macroeconomic factors: The improving economic conditions in Western Asia have contributed to the growth of the RTD coffee market. Rising disposable incomes and a growing middle class have increased consumer purchasing power, allowing them to indulge in premium and specialty RTD coffee products. Additionally, the increasing urbanization and modernization in the region have led to a shift in consumer preferences towards convenience and on-the-go products, further driving the demand for RTD coffee. In conclusion, the Ready-to-Drink (RTD) Coffee market in Western Asia is experiencing significant growth and development due to the increasing consumer preference for convenience, the popularity of premium and specialty RTD coffee products, the rising demand for healthier options, the growing influence of Western coffee culture, and the improving economic conditions in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.