Bottled Water - Western Asia

The Bottled Water market in Western Asia is experiencing significant growth and development. Customer preferences in the region are shifting towards healthier and more convenient beverage options, leading to an increased demand for bottled water. With rising health consciousness and concerns about the quality of tap water, consumers are opting for bottled water as a safer and more reliable alternative. Additionally, the convenience of bottled water, especially in on-the-go situations, is appealing to busy urban populations in Western Asia. Trends in the market indicate a growing preference for premium and functional bottled water products. Consumers are willing to pay a premium for bottled water that offers additional benefits such as enhanced hydration, added minerals, or natural flavors. This trend is driven by a desire for healthier options and a willingness to invest in products that contribute to overall well-being. Local special circumstances in Western Asia also play a role in the development of the bottled water market. The region's arid climate and limited access to fresh water sources make bottled water a necessity for many residents. Additionally, cultural and religious practices in some countries in Western Asia, such as fasting during Ramadan, further contribute to the demand for bottled water as a source of hydration during periods of restricted food and beverage consumption. Underlying macroeconomic factors also contribute to the growth of the bottled water market in Western Asia. Economic development and increasing disposable incomes have led to a rise in consumer spending on non-essential goods, including bottled water. As the region continues to experience economic growth, the demand for bottled water is expected to further increase. In conclusion, the Bottled Water market in Western Asia is developing due to changing customer preferences towards healthier and more convenient beverage options, a growing preference for premium and functional products, local special circumstances such as the arid climate and religious practices, and underlying macroeconomic factors such as economic development and increasing disposable incomes.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.