Ready-to-Drink (RTD) Tea - Western Asia

The Ready-to-Drink (RTD) Tea market in Western Asia is experiencing significant growth and development.

Customer preferences: Customers in Western Asia are increasingly seeking convenient and healthy beverage options, which has contributed to the rising demand for RTD tea. The region has a strong tea-drinking culture, and consumers are attracted to the convenience of ready-to-drink options that allow them to enjoy tea on-the-go. Additionally, there is a growing awareness of the health benefits associated with tea consumption, such as antioxidants and natural ingredients, which further drives the demand for RTD tea.

Trends in the market: One of the key trends in the RTD tea market in Western Asia is the increasing popularity of flavored and functional teas. Manufacturers are introducing a wide variety of flavors, including fruit-infused and herbal teas, to cater to the diverse taste preferences of consumers in the region. Moreover, there is a growing demand for functional teas that offer additional health benefits, such as detoxification, relaxation, and weight management. This trend is driven by the increasing health consciousness among consumers. Another trend in the market is the rising demand for premium and artisanal RTD tea products. Consumers in Western Asia are willing to pay a premium price for high-quality and unique tea beverages. This trend is driven by the desire for a premium and indulgent tea-drinking experience. Manufacturers are capitalizing on this trend by offering limited edition and specialty RTD tea products, which appeal to the discerning tastes of consumers.

Local special circumstances: The Middle Eastern countries in Western Asia have a strong tea-drinking culture, with tea being an integral part of social gatherings and hospitality. The consumption of tea is deeply rooted in the traditions and customs of the region. This cultural preference for tea creates a favorable environment for the growth of the RTD tea market. Additionally, the hot climate in many parts of Western Asia makes cold beverages like RTD tea a popular choice among consumers.

Underlying macroeconomic factors: The economic growth and increasing disposable income in Western Asia have contributed to the growth of the RTD tea market. As consumers have more purchasing power, they are willing to spend on premium and healthier beverage options. Furthermore, the urbanization and modernization of the region have led to changes in lifestyle and consumption patterns, with consumers seeking convenient and on-the-go options. These factors have created a favorable market environment for the growth of the RTD tea market in Western Asia. In conclusion, the Ready-to-Drink (RTD) Tea market in Western Asia is witnessing significant growth due to customer preferences for convenient and healthy beverage options, as well as the region's strong tea-drinking culture. The market is characterized by the increasing popularity of flavored and functional teas, as well as the demand for premium and artisanal products. The local special circumstances, such as the tea-drinking culture and hot climate, further contribute to the growth of the market. The underlying macroeconomic factors, such as economic growth and increasing disposable income, also play a significant role in the development of the RTD tea market in Western Asia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.