Soft Drinks - Rwanda | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$150.10m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$12.33m in 2024.
Revenue, combined amounts to US$162.50m in 2024.
The revenue, at home is expected to grow annually by 6.90% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$10.41 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 116.40m L by 2024.
Volume, out-of-home is expected to amount to 4.39m L in 2024.
Volume, combined is expected to amount to 120.80m L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 3.1% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 8.07L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Rwanda has been experiencing significant growth in recent years.

Customer preferences: Rwandan consumers have shown a growing preference for soft drinks, particularly carbonated beverages and fruit-based drinks. This can be attributed to the increasing urbanization and westernization of the country, which has led to a shift in consumer preferences towards more modern and convenient beverage options. Additionally, the hot climate in Rwanda makes soft drinks a popular choice among consumers as a refreshing and thirst-quenching beverage.

Trends in the market: One of the key trends in the Soft Drinks market in Rwanda is the increasing demand for healthier and natural beverages. As consumers become more health-conscious, there is a growing preference for beverages that are low in sugar and free from artificial additives. This has led to the introduction of a wide range of natural and organic soft drinks in the market, including fruit-infused waters and herbal teas. Another trend in the Soft Drinks market in Rwanda is the rising popularity of ready-to-drink (RTD) beverages. These pre-packaged drinks offer convenience to consumers who are constantly on the go and do not have the time to prepare their own beverages. RTD soft drinks are available in various flavors and sizes, catering to the diverse preferences of consumers.

Local special circumstances: Rwanda's growing middle class and increasing disposable income have contributed to the growth of the Soft Drinks market. As more Rwandans have the means to afford soft drinks, the demand for these beverages has risen. Additionally, the government's efforts to promote tourism and attract foreign investment have also played a role in the growth of the Soft Drinks market, as tourists and expatriates contribute to the demand for soft drinks in the country.

Underlying macroeconomic factors: The economic stability and steady GDP growth in Rwanda have created a favorable environment for the Soft Drinks market to thrive. The country's strong economic performance has attracted foreign investors, leading to increased competition and innovation in the market. Furthermore, the government's investment in infrastructure development, such as road networks and electricity supply, has improved the distribution and availability of soft drinks across the country. In conclusion, the Soft Drinks market in Rwanda is experiencing significant growth due to changing customer preferences, including a preference for healthier and natural beverages, as well as the increasing demand for ready-to-drink options. The growing middle class and rising disposable income, along with the government's efforts to promote tourism and attract foreign investment, have also contributed to the expansion of the market. The economic stability and infrastructure development in Rwanda have created a favorable environment for the Soft Drinks market to flourish.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.