Ready-to-Drink (RTD) Coffee & Tea - Rwanda

The Ready-to-Drink (RTD) Coffee & Tea market in Rwanda has been experiencing significant growth in recent years. Customer preferences have shifted towards convenient and on-the-go beverage options, driving the demand for RTD coffee and tea products.

Customer preferences: Rwandan consumers are increasingly seeking convenience in their beverage choices. The fast-paced lifestyle and busy schedules have led to a growing demand for ready-to-drink products that can be consumed quickly and easily. RTD coffee and tea offer a convenient solution for consumers who are looking for a refreshing and energizing drink on the go. Additionally, the younger generation in Rwanda, who are more exposed to global trends and have a higher purchasing power, are driving the demand for RTD coffee and tea products.

Trends in the market: The RTD coffee and tea market in Rwanda is witnessing a surge in product innovation and diversification. Manufacturers are introducing a wide range of flavors and variants to cater to the evolving tastes and preferences of consumers. This includes not only traditional flavors like black tea and coffee but also more unique and exotic flavors such as matcha and chai latte. Furthermore, there is a growing trend towards healthier options, with an increasing number of RTD coffee and tea products being made with natural ingredients and low sugar content.

Local special circumstances: Rwanda is known for its high-quality coffee production, and this has had a positive impact on the RTD coffee market in the country. Consumers in Rwanda have a strong appreciation for coffee and are more likely to choose coffee-based RTD beverages. Additionally, the growing café culture in urban areas has also contributed to the popularity of RTD coffee products. Rwandans are now able to enjoy their favorite coffee flavors without having to visit a café, making it a convenient and cost-effective option.

Underlying macroeconomic factors: The economic growth and increasing disposable income in Rwanda have played a significant role in the development of the RTD coffee and tea market. As consumers have more purchasing power, they are willing to spend on premium and convenient beverages. Furthermore, the growing urbanization and changing lifestyles have also contributed to the demand for RTD coffee and tea products. With more people living in cities and working long hours, there is a higher demand for on-the-go options that can be consumed quickly and easily. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Rwanda is experiencing growth due to changing customer preferences, product innovation, local special circumstances, and underlying macroeconomic factors. The convenience, variety, and quality of RTD coffee and tea products are appealing to consumers in Rwanda, driving the demand for these beverages. As the market continues to evolve, manufacturers are likely to focus on introducing new flavors and healthier options to cater to the changing tastes and preferences of consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.