Ready-to-Drink (RTD) Coffee - Rwanda

The Ready-to-Drink (RTD) Coffee market in Rwanda has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Coffee market in Rwanda is the changing preferences of consumers. With increasing urbanization and a growing middle class, there has been a shift towards convenience and on-the-go consumption. RTD Coffee offers a convenient and portable option for coffee lovers who are looking for a quick and easy caffeine fix. Additionally, the younger generation in Rwanda is increasingly adopting a more Westernized lifestyle, which includes the consumption of RTD Coffee as a trendy and fashionable beverage.

Trends in the market: The RTD Coffee market in Rwanda is witnessing several trends that are driving its growth. Firstly, there is a growing demand for healthier and natural beverages. Consumers are becoming more conscious about their health and are looking for products that are low in sugar and artificial additives. As a result, companies in the RTD Coffee market are introducing products that are made with natural ingredients and have reduced sugar content. Another trend in the market is the introduction of innovative flavors and varieties. Companies are constantly launching new and unique flavors to cater to the diverse tastes of consumers. This includes flavors like vanilla, caramel, and mocha, which are gaining popularity among Rwandan consumers. Additionally, there is a growing demand for premium and specialty RTD Coffee products, such as cold brew and nitro coffee, which offer a more refined and sophisticated taste experience.

Local special circumstances: Rwanda, known as the "Land of a Thousand Hills," is famous for its high-quality coffee production. The country has a long history of coffee cultivation and is known for producing some of the finest Arabica coffee beans in the world. This rich coffee heritage has created a strong coffee culture in Rwanda, with consumers having a deep appreciation for the taste and aroma of coffee. The availability of locally grown coffee beans has also contributed to the growth of the RTD Coffee market, as companies can source high-quality ingredients locally.

Underlying macroeconomic factors: The growth of the RTD Coffee market in Rwanda is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has created a favorable environment for the growth of the RTD Coffee market, as consumers have more purchasing power to indulge in premium and convenience products. In conclusion, the Ready-to-Drink (RTD) Coffee market in Rwanda is witnessing significant growth due to changing customer preferences, including the demand for convenience and healthier options. The market is also driven by trends such as the introduction of innovative flavors and premium products. The local coffee culture and the availability of high-quality coffee beans contribute to the growth of the market. Additionally, the country's steady economic growth and increasing disposable income play a role in the expansion of the RTD Coffee market in Rwanda.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.