Bottled Water - Rwanda

The Bottled Water market in Rwanda has been experiencing significant growth in recent years.

Customer preferences: Rwandan consumers have shown a growing preference for bottled water over tap water due to concerns about the quality and safety of the public water supply. Bottled water is perceived as a healthier and safer alternative, especially in urban areas where access to clean drinking water can be limited. Additionally, the convenience and portability of bottled water make it a popular choice for on-the-go consumers.

Trends in the market: One of the key trends in the bottled water market in Rwanda is the increasing demand for premium and flavored bottled water. As disposable incomes rise and consumers become more health-conscious, there is a growing demand for higher-quality products. Premium bottled water brands, often sourced from natural springs, are seen as a status symbol and are gaining popularity among middle-class consumers. Flavored bottled water, such as those infused with fruits or herbs, are also becoming more popular as consumers seek variety and unique taste experiences. Another trend in the market is the rise of eco-friendly packaging options. With growing concerns about plastic waste and environmental sustainability, there is a shift towards more sustainable packaging materials such as biodegradable bottles and recycled plastics. This trend is driven by both consumer demand and government regulations aimed at reducing plastic waste.

Local special circumstances: Rwanda's geography and climate also play a role in the development of the bottled water market. The country is known as the "Land of a Thousand Hills" and has numerous natural springs and mountainous regions that provide an abundant source of fresh water. This natural resource has contributed to the growth of the bottled water industry, with many local companies sourcing their water from these natural springs.

Underlying macroeconomic factors: Rwanda has experienced steady economic growth in recent years, which has contributed to the rising disposable incomes of its population. As people's purchasing power increases, they are more willing to spend on premium products like bottled water. Additionally, the government has implemented policies to promote the private sector and attract foreign investment, creating a favorable business environment for bottled water companies. In conclusion, the Bottled Water market in Rwanda is growing due to customer preferences for safe and convenient drinking water, the demand for premium and flavored products, the shift towards eco-friendly packaging, and favorable macroeconomic conditions.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.