Soft Drinks - Qatar

The Soft Drinks market in Qatar has been experiencing significant growth in recent years.

Customer preferences: Qatari consumers have shown a growing preference for healthier beverage options, such as low-sugar and natural drinks. This shift in consumer behavior can be attributed to increasing health consciousness and a desire for more nutritious choices. Additionally, there is a growing demand for functional beverages that offer specific health benefits, such as energy drinks and sports drinks.

Trends in the market: One of the key trends in the Soft Drinks market in Qatar is the rising popularity of bottled water. This can be attributed to concerns over the quality of tap water and a desire for convenience. Bottled water is seen as a safer and more convenient alternative to tap water, especially for on-the-go consumption. As a result, the demand for bottled water has been increasing steadily in Qatar. Another trend in the market is the growing popularity of carbonated soft drinks. Despite concerns over the health effects of sugary drinks, carbonated soft drinks continue to be a popular choice among Qatari consumers. This can be attributed to factors such as taste preferences, cultural influences, and the availability of a wide range of flavors and brands.

Local special circumstances: One of the unique factors influencing the Soft Drinks market in Qatar is the country's hot climate. The high temperatures in Qatar make cold beverages, such as soft drinks, a popular choice for consumers to quench their thirst and stay refreshed. This climate creates a favorable environment for the growth of the Soft Drinks market in Qatar.

Underlying macroeconomic factors: The Soft Drinks market in Qatar is also influenced by various macroeconomic factors. The country's strong economic growth and high per capita income have contributed to increased consumer spending power. This has led to higher demand for soft drinks and other beverages. In addition, Qatar's growing population, driven by immigration and a high birth rate, has also contributed to the growth of the Soft Drinks market. The increasing population provides a larger consumer base for soft drink companies to target. Overall, the Soft Drinks market in Qatar is experiencing growth due to changing consumer preferences, local special circumstances, and underlying macroeconomic factors. The demand for healthier beverage options, the popularity of bottled water, and the influence of Qatar's hot climate are all driving the growth of the market. Additionally, factors such as economic growth and population growth are also contributing to the expansion of the Soft Drinks market in Qatar.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.